Growth Marketer, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the paid acquisition strategy and channel mix utilizing Meta, TikTok, Google, YouTube, and additional platforms.

• Establish targeting, bidding, and budget allocation frameworks for various campaigns.

• Create testing roadmaps for audiences, placements, and campaign architectures.

• Forecast and manage monthly media budgets in alignment with CAC/ROAS objectives.

• Initiate and oversee campaigns in Meta, TikTok, and Google Ads Manager.

• Organize campaigns using CBO/ABO, bid strategies, and scaling techniques.

• Track performance on a daily basis and optimize based on CPA, CTR, CVR, CPM, and ROAS metrics.

• Halt underperforming campaigns and amplify those that are profitable.

• Negotiate rates and terms with media vendors and advertising networks as necessary.

• Conduct systematic tests across audiences, bids, placements, and campaign structures.

• Identify bottlenecks and implement solutions across targeting, budget pacing, landing pages, and creative assets.

• Develop repeatable scaling playbooks for successful channels.

• Collaborate with creative/content teams to provide briefs and prioritize testing initiatives.

• Execute competitive audits on channel strategies and spending patterns.

• Monitor and report on CAC, ROAS, MER, and payback period weekly.

• Discover emerging channels and platform features that are worth testing.

• Deliver clear, data-driven recommendations to leadership.

⛳️ Requirements

• 3–5+ years of experience managing paid media (Meta experience required, TikTok/Google experience preferred).

• Demonstrated success in achieving CAC or ROAS targets at substantial spending levels.

• Strong understanding of funnel economics (CAC, LTV, MER, payback period).

• Capability to analyze campaign data and make decisions independently.

• Background in managing full-funnel paid budgets across various platforms.

• Experience in consumer fintech, DTC, or subscription/rewards businesses is advantageous.

• Experience managing 6–7 figure monthly advertising budgets is a plus.

• Familiarity with optimizing landing page CVR is beneficial.

• Experience briefing creative/UGC teams on upcoming tests is a plus.

🏝️ Benefits

• Remote-friendly position.

• Chance to create a high-impact product that democratizes opportunities and enhances financial empowerment.

• Work alongside a product- and technology-focused team with backgrounds at Facebook, Amazon, Robinhood, and Uber.