Growth Marketer, Meta Ads, E-Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive account expansion through Meta Ads, encompassing audits and hypotheses, test roadmaps, scaling, and reporting.

• Manage performance using comprehensive business metrics such as Net Revenue, CAC, contribution margin, and MER, along with incremental KPIs.

• Identify growth obstacles beyond advertising, including the offer, landing page, product, or pricing, and offer clients clear alternative pathways.

• Reverse-engineer customer journeys for high-ticket items.

• Utilize micro-conversions as algorithm signals, conduct post-purchase surveys, and measure time-lag effects.

• Develop AI-assisted testing roadmaps.

• Review audits, breakdowns, and anomaly signals from the AI stack critically rather than accepting them unconditionally.

• Formulate growth hypotheses based on segment → mechanism → missing set piece.

• Evaluate creative performance beyond superficial metrics.

⛳️ Requirements

• Master operational and strategic aspects of Meta Ads, including campaign architecture, optimization objectives, and creative testing.

• Articulate decisions to a founder in terms of business metrics.

• Approach systematically with hypothesis → test → learning → next test methodology.

• Engage with AI daily and create custom prompts and workflows.

• Familiarity with tool integrations or automations is advantageous.

• Clearly delineate where AI enhances work and where you intentionally opt not to use it.

• Comprehend incrementality and the optimization of new-customer acquisition.

• Recognize the limitations of last-click attribution in lengthy customer journeys.

• Alternatively, be open to learning and demonstrating this understanding within the first 90 days.

• Be comfortable with constructive confrontation and capable of guiding clients.

• The use of AI during the trial assignment is explicitly allowed and encouraged.

🏝️ Benefits

• Competitive compensation reflecting your performance.

• A relaxed work environment featuring flat hierarchies and ample enjoyment without sacrificing professionalism.

• Operate in the manner that maximizes your productivity.

• Flexible working hours and remote work options are standard practice here.

• Access to the latest Apple products for your work needs.

• Collaborate with friendly, professional, and carefully selected clients.

• We foster partnerships with our clients as equals.

• AI tools are developed and utilized internally.

• A small, high-quality client portfolio rather than a mass-production approach.

• A challenging and rewarding work environment that appreciates your contributions.