Growth Marketer

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take ownership of the entire funnel from the initial visit to a scheduled consultation.

• Develop the growth strategy, choose channels, and be accountable for the acquisition metrics.

• Create and test landing pages, calculators, and comparison pages in the codebase using AI coding tools.

• Manage paid acquisition efforts, starting with Google Ads and exploring new channels.

• Enhance Nino's visibility in AI search through content, comparison pages, reviews, and offsite authority.

• Lead an agency that supports AI search and SEO initiatives.

• Collaborate with the CoinTracker team to expand the CoinTracker channel.

• Optimize scheduling, reminders, and qualification processes to boost held consultations.

• Monitor consultation attribution and weekly performance metrics.

• Broaden acquisition strategies across paid search, AI search and SEO, and CoinTracker.

⛳️ Requirements

• A minimum of 3 years in growth or performance marketing.

• Experience with a consumer company that provides high-ticket services via phone is preferred.

• Proven track record of owning a pipeline number for a sales team and achieving targets.

• Capability to independently build and launch pages and experiments.

• Proficiency in modifying a website using AI coding tools.

• Practical experience with paid search campaigns.

• Understanding of CAC, payback periods, and conversion rates by channel.

• Experience in enhancing AEO/SEO through content, comparison pages, or offsite authority.

• Ability to manage an agency from the first day.

• Skill in interpreting small sample sizes and understanding long lags between leads and customers.

• Previous experience marketing in a regulated industry is a plus.

• Must be located in the United States; California is preferred.

🏝️ Benefits

• Equity in CoinTracker.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Life insurance.

• Paid Time Off (PTO).