Growth Lead

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Manage the GTM experiment process from start to finish for Higharc’s self-serve business.

• Conceptualize and execute rapid growth and PLG experiments covering acquisition, activation, and conversion.

• Develop landing pages, tools, tracking systems, and automation for experiments.

• Analyze the self-serve funnel to pinpoint drop-off areas and their underlying causes.

• Evaluate results and make swift kill-or-scale decisions.

• Document and disseminate experiment findings.

• Reallocate resources and efforts towards successful experiments.

• Collaborate with the Applications team and marketing to transform concepts into live tests quickly and iteratively.

⛳️ Requirements

• Proven experience executing growth experiments from start to finish, preferably in a PLG or self-serve product environment.

• Proficient technical skills, including coding and working with analytics, automation, and AI tools.

• Strong marketing intuition.

• Excellent analytical judgment with the ability to differentiate between signal and noise.

• Preference for rapid execution over meticulous refinement.

• Ability to thrive in ambiguity and with minimal guidance.

• Demonstrated ownership of tasks and outcomes.

• Experience in building for or selling to homebuilders, or working within the construction or AEC software sector is a significant advantage.

🏝️ Benefits

• Significant equity opportunities.

• Comprehensive medical, dental, and vision insurance for full-time employees based in the U.S.

• Flexible paid time off (PTO).

• Generous maternity/paternity leave for full-time U.S.-based employees.

• Short- and long-term disability plans.

• 401(k) retirement plan.

• Home office stipend.

• Continuous learning and development support.

• Flexibility to work remotely.

• Regular team gatherings at company hubs throughout the U.S.