Growth Engagement Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the daily execution of multi-channel marketing initiatives, particularly focusing on in-app content, email, and mobile push notifications.

• Segment target audiences and coordinate multi-channel customer journeys.

• Create templates, conduct quality assurance, launch campaigns, and analyze performance metrics.

• Utilize AI tools to enhance quality assurance, content creation, campaign briefs, and reporting processes.

• Assist in developing repeatable AI-driven workflows for lifecycle and growth teams.

• Generate ideas and test growth engagement strategies and tactics, including personalization and content variation.

• Foster client acquisition, activation, retention, and engagement.

• Allocate approximately 50% of time to partnerships: integrating and promoting new partner offerings, increasing perk usage/redemptions, and aiding sponsorship activations.

• Dedicate roughly 50% of time to referral growth: conducting monthly campaigns and experiments to boost referral acquisition.

• Evaluate campaign and program performance.

• Report on campaign effects, client behaviors, and insights from experiments and learnings.

• Collaborate with Product, Engineering, Design, Data Science, Marketing, Creative, and other growth and lifecycle teams.

⛳️ Requirements

• 2-5 years of practical experience with marketing automation platforms; Braze or Iterable preferred.

• At least 1 year of experience in coding for email, or equivalent HTML/CSS skills required.

• SQL experience is advantageous.

• Genuine enthusiasm for employing AI tools like Claude or similar in everyday marketing operations.

• Comfortable experimenting with prompts, workflows, and AI-assisted quality assurance.

• Strong understanding of audience segmentation across various channels and campaigns.

• Knowledge of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation.

• Experience in campaign performance analysis and reporting is essential.

• Experience with A/B testing is required.

• Ability to design experiments is a significant plus.

• Familiarity with lifecycle marketing strategies and tactics related to acquisition, activation, engagement, and retention.

• Experience in mobile marketing, such as push notifications and in-app messaging, is a plus.

• Proven track record of collaborating with cross-functional teams to achieve data-driven growth targets/OKRs.

• Legally authorized to work in Canada.

• Permanent residency in Canada.

🏝️ Benefits

• Comprehensive health benefits and life insurance.

• Long-term group savings plan with employer matching through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick and mental health days per year.

• Opportunity to work outside Canada for up to 90 days each year.

• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation for permanent employees.

• Hybrid team collaboration across North America.