Growth Copywriter

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the performance and optimization of Winona’s comprehensive messaging ecosystem.

• Conceptualize and implement swift copy experiments throughout paid acquisition, intake processes, and lifecycle retention loops.

• Develop copy hypotheses, create A/B tests in collaboration with growth and analytics teams, analyze performance metrics, and establish a scalable messaging playbook.

• Create, test, and enhance automated sequences for onboarding, activation, adherence, churn prevention, and win-back through email, SMS, and push notifications.

• Direct the persuasive strategy and microcopy for landing pages, interactive quizzes/intake flows, checkout processes, and dynamic pricing or promotional messaging.

• Generate ideas, hooks, and static/video copy variations for platforms such as Meta, Google, and YouTube.

• Extract insights and high-converting language from product reviews, customer support tickets, intake data, and exit surveys.

• Utilize and train internal AI copywriting tools to enhance production capabilities, ensure brand consistency, and develop automated variant pipelines.

• Collaborate with growth, analytics, and other cross-functional teams.

⛳️ Requirements

• Over 5 years of specialized copywriting experience focusing on direct-response, conversion copywriting, or growth marketing.

• Experience in DTC Telehealth, Wellness, or HealthTech is strongly preferred.

• A portfolio that demonstrates data-driven results, including tested copy variants, structural or psychological adjustments, and measurable improvements in CTR, quiz completion, or conversion rates.

• Extensive experience in developing and optimizing automated email and SMS flows, including onboarding, retention, and win-back strategies.

• A solid understanding of A/B testing principles, including copy hypotheses, necessary sample sizes, and statistical significance.

• Capability to write about sensitive personal health issues with empathy while complying with healthcare regulations and advertising network medical guidelines.

• Experience in utilizing and training AI copywriting tools.

• Availability to work remotely within the US or Canada.

🏝️ Benefits

• Remote-first policy, allowing you to work from anywhere you prefer.

• Unlimited paid time off.

• Paid non-working holidays based on your country of residence.

• Medical, Dental, and Vision insurance (US-W2).

• Referral bonuses.

• Financial support for online courses.

• A fun and relaxed work atmosphere.

• Employee engagement initiatives and virtual gatherings.

• A diverse and global team.