Group Director, Strategy – Engagement

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead, mentor, and nurture a team of strategists, establishing expectations, providing consistent feedback, and fostering talent development.

• Collaborate with client service leaders on designated accounts, gaining in-depth understanding of the business and its strategic communication requirements.

• Oversee the annual brand planning process for clients, which includes conducting workshops, developing plans, collaborating with external partners, and generating tactical ideas.

• Define the engagement strategy for client initiatives, ensuring that tactics align with strategic objectives without introducing unnecessary complexity.

• Oversee the creation of creative briefs and tactical/project briefs, ensuring each document contains a clear goal and strategy.

• Collaborate closely with creative teams and media agencies to shape how concepts are expressed across various channels.

• Assume a prominent strategic role in new business development, including pitch creation and presentation.

• Influence client market research by framing research questions, guiding screeners and discussion guides, interpreting findings, and recommending changes to the brand or engagement strategy accordingly.

• Stay informed about the competitive landscape, collaborating with medical strategy, creative, and social teams, while keeping abreast of new channels and engagement opportunities.

• Foster curiosity within the agency by sharing inspiring content and encouraging broader team thinking.

• Report directly to the Head of Strategy.

• Candidates in later stages will prepare a polished presentation deck addressing a strategic challenge.

⛳️ Requirements

• A minimum of 10 years of experience in a healthcare marketing agency, with a track record of progressively guiding US client strategies.

• Demonstrated experience in managing and developing teams.

• Familiarity with both healthcare professional (HCP) and patient (DTC) audiences.

• Previous experience in US pharmaceutical marketing is essential.

• Experience in pitch development is required.

• Extensive expertise in engagement strategy, a solid foundation in brand strategy, and the ability to connect both areas in actionable client recommendations.

• Proven capability to build trusted relationships with clients, actively listen, and constructively challenge assumptions while ensuring project momentum.

• Experience in social and communications strategy is a significant advantage.

• Strong analytical skills with the capacity to interpret market data and trends.

• Ability to simplify complex concepts for impactful communication.

• Willingness to work on-site with clients.

• Candidates must be available for EST/CST-preferred working hours.

• Willingness to travel to East Coast clients up to 15% of the time.

🏝️ Benefits

• Competitive base salary, bonus, and benefits for full-time permanent employees.

• Fully remote work arrangement.