Google Ads Specialist – PPC, Search

Posted Oct 20

This is a fully remote position, open to applicants in Bosnia and Herzegovina.

📋 Description

• Establish, reorganize, initiate, and enhance Google Search and Microsoft Search campaigns.

• Oversee keyword frameworks, search terms, and negative keywords.

• Track performance metrics such as CPC, CPA, ROAS, and Impression Share while diagnosing any issues.

• Utilize and configure the internal optimization tool effectively.

• Verify campaign data and identify anomalies.

• Assist in the development and testing of new features.

• Occasionally draft brief client updates or respond to client inquiries in writing; all communications are reviewed through the internal chat.


⛳️ Requirements

• Minimum of 6 months of direct experience managing Google Ads Search campaigns.

• Strong understanding of campaign structures, keyword analysis, match types, negatives, and bidding strategies (CPC, CPA, and others).

• Proficient user of Google Ads Editor.

• Excellent Excel skills; familiarity with pivot tables and VLOOKUP is essential.

• Analytical mindset with a keen attention to detail.

• Proficient in spoken and written English.

• Knowledge of Russian is a significant advantage.

• Experience with brand Search campaigns is a plus.

• Familiarity with Microsoft Ads is also a plus.


🏝️ Benefits

• Training on the company's internal optimization tools.

• Chance to collaborate directly with the client's team in an international setting.

• Small, close-knit team where each member can significantly impact the product.

• No client calls; all written communications are reviewed through the internal chat.

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