Google Ads & Paid Search Specialist

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Oversee Google Ads accounts comprehensively for B2B lead generation initiatives

• Enhance bidding strategies, campaign architecture, and ad content to reduce Cost Per Lead and Customer Acquisition Cost

• Broaden keyword research into the luxury hospitality and commercial sectors

• Collaborate with the team on landing page modifications to boost conversion rates

• Participate in internal sales discussions and strategy meetings to understand customer requirements and purchasing behaviors

• Discover and evaluate new keywords, audience segments, and vertical opportunities based on sales team insights

• Convert sales feedback into actionable campaign adjustments and proposals for new channels

• Monitor and report on campaign performance against lead volume and cost objectives

• Regularly provide data-driven recommendations to leadership

• Conduct structured tests and document outcomes to foster continuous enhancement

• Organize and track deliverables using Monday.com or similar project management tools

• Communicate with decision-makers and HR contacts regarding priorities, progress, and obstacles across different time zones

⛳️ Requirements

• Minimum of 3 years of direct Google Ads management experience, including at least 2 years focused on B2B lead generation (excluding e-commerce or B2C)

• Complete campaign ownership: keyword research, bidding tactics, ad copy creation, budget oversight, and performance analysis

• Proven reductions in Cost Per Lead and Customer Acquisition Cost documented on CV, with specific percentages or figures

• Experience in running campaigns aimed at commercial or enterprise clients involving consultative or high-ticket sales processes

• Direct collaboration with a sales team, utilizing lead quality or MQL/SQL feedback to refine keywords and target audiences

• Proficient use of a project management tool (Monday.com, Asana, Trello, or ClickUp)

• Proficient in English at C1+ CEFR level (client-facing fluency essential)

• Previous exposure to luxury products, hospitality, or high-end commercial offerings

• Experience with Google Analytics 4 and Looker Studio for reporting

• Familiarity with CRM systems (HubSpot, Salesforce, or Zoho) for lead quality tracking

• Experience transitioning Google Ads management from an external agency to in-house operations

🏝️ Benefits

• Competitive Salary: Based on experience and skillset

• Remote Work: Fully remote—work from any location

• Team Incentives: Acknowledgment for maintaining 100% CRM accuracy and timely reporting

• Generous PTO: In line with company policy

• Health Coverage for PH-based employees: HMO coverage after 3 months for full-time staff

• Direct Mentorship: Support from international industry professionals

• Learning & Development: Continuous access to resources for professional advancement

• Global Networking: Opportunities to connect with professionals around the world