Go-To-Market Data Analyst

This is a fully remote position, open to applicants in Canada.

📋 Description

• Evaluate marketing effectiveness across various channels and campaigns, focusing on lead generation and performance marketing metrics.

• Develop and sustain reporting that links marketing initiatives to the sales pipeline, revenue, and financial outcomes.

• Collaborate with Revenue Operations and Sales to address questions regarding funnel conversion, attribution, and forecasting.

• Assist Finance with analysis related to go-to-market (GTM) budgets and expenditures.

• Convert ad hoc inquiries from cross-department stakeholders into clear, well-defined analyses.

• Identify gaps or inconsistencies in GTM data and contribute to enhancing data quality and definitions.

• Communicate findings effectively to both technical and non-technical audiences.

• Collaborate with the AI team to develop data agents for marketing objectives.

• Work alongside Data Engineering to establish data architecture and source tables for marketing purposes.

• Partner with Finance for annual planning and target establishment.

• Become a reliable point of contact for inquiries related to GTM analytics.

⛳️ Requirements

• 3 to 5 years of experience in an analytical role, preferably with a focus on marketing, sales, or revenue operations data.

• Proficient understanding of lead generation, performance marketing, campaign attribution, and conversion metrics.

• Strong SQL proficiency and willingness to work directly with data instead of solely relying on pre-built dashboards.

• Familiarity with CRM schema and objects; Salesforce is preferred.

• Knowledge of paid advertising platform data, including Google Ads and LinkedIn Ads.

• Experience using Tableau or a similar business intelligence tool like Looker or Power BI.

• Ability to engage across departments and effectively communicate with stakeholders who have varying priorities and levels of technical knowledge.

• Comfort with uncertainty.

• Experience with Snowflake or a comparable cloud data warehouse is a plus.

• Familiarity with Salesforce, HubSpot, Marketo, or similar marketing automation/CRM platforms is advantageous.

• Previous experience in a B2B SaaS environment is a plus.

🏝️ Benefits

• Competitive salaries

• Equity in the company

• Great benefits

• Paid vacation

• Life leave days

• Team lunches and off-site events

• Commitment to career development

• Inclusive, barrier-free working environment

• Accommodations during the interview process

• AI-screened recruitment process and AI-transcribed video interviews with human decision-making