Global Segments Digital Marketing Specialist

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Oversee the formulation and implementation of the strategic marketing plan tailored for the Food & Beverage sector.

• Propel digital marketing efforts within the Rail and Buildings sectors to enhance market share.

• Partner with Business Lines, Agile teams, segment sales, and marketing leaders to convert technical specifications and market demands into customer-focused strategies.

• Collaborate with Agile Units, Business Lines, Global Marketing, Sales Organization, and Local Sales Units on customer-focused initiatives.

• Perform market research and competitive analysis to pinpoint growth opportunities.

• Cultivate relationships with internal stakeholders, customers, and industry partners.

• Assess the effectiveness of marketing campaigns using performance metrics and refine strategies based on analytics and customer insights.

• Supervise Customer Experience (CX) strategies across all customer interaction points.

• Execute the digital marketing strategy, initiatives, and roadmap, which includes website development, SEO, and social and digital content.

• Create targeted SEO and SEM campaigns and manage online platforms to generate leads and enhance sales conversion.

• Utilize marketing analytics to enhance digital campaign outcomes and customer experiences.

• Manage the allocated budget and ensure activities are completed within established timelines and costs.

⛳️ Requirements

• Bachelor’s degree.

• Over 8 years of marketing experience.

• Preferably experience in industrial/infrastructure B2B settings.

• Knowledge of the electrification sector is advantageous.

• Demonstrated success in crafting effective marketing strategies and campaigns.

• Strong skills in digital marketing.

• Experience in Account-Based Marketing (ABM).

• Excellent analytical abilities and capacity to utilize data for informed decision-making.

• Outstanding interpersonal skills and a collaborative approach across teams and divisions.

• Exceptional leadership and communication capabilities.

• Proficient in SFDC, Pardot, DemandBase, or comparable marketing automation platforms.

🏝️ Benefits

• Flexible remote work model.

• Opportunities to take the lead, develop, and contribute to meaningful projects.

• An inclusive workplace that embraces individuals from diverse backgrounds and experiences.