Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand the paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio.

• Plan, implement, optimize, and report on paid digital initiatives across the entire sales and marketing funnel.

• Align paid digital efforts with business objectives, solution-specific targets, and key performance indicators (KPIs).

• Develop paid programs utilizing Google Ads, Bing Ads, LinkedIn, Meta, display, retargeting, and B2B review and marketplace platforms.

• Oversee channel-level budgeting, forecasting, pacing, and performance enhancement.

• Convert product positioning and campaign strategies into paid media initiatives throughout the buyer's journey.

• Collaborate with Product Marketing on messaging, keywords, creative assets, and addressing customer pain points.

• Utilize AI-driven bidding, targeting, creative testing, automation, and performance insights.

• Provide performance insights, recommendations, and strategic presentations for senior marketing leadership and executive audiences.

• Design and manage A/B and multivariate tests across advertisements, landing pages, audiences, and offers.

• Track and analyze CPL, CAC, conversion rates, pipeline contributions, and ROI.

• Evaluate campaign, channel, and cohort-level data to optimize conversion paths and form strategies.

• Manage integrations between paid platforms, HubSpot, Salesforce, and analytics tools.

• Ensure accurate tracking, attribution, and funnel reporting in collaboration with Revenue Operations.

• Work cross-functionally with marketing, sales, operations, web, CRO, and revenue teams.

• Supervise external vendors or agencies as necessary.

⛳️ Requirements

• 4–6 years of experience in paid digital marketing, performance marketing, or demand generation in a B2B SaaS or technology setting.

• Hands-on experience in managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns.

• Strong comprehension of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.

• Experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce).

• Proven capability to analyze data, derive insights, and translate performance metrics into actionable optimization strategies.

• Experience working collaboratively with product marketing, sales, and operations teams.

• Familiarity with leveraging AI-driven features within advertising platforms.

• Knowledge of AI-assisted tools for keyword research, creative development, performance evaluation, and experimentation.

• Experience with 6sense is a notable advantage.

• Strong analytical mindset with experience in utilizing analytics tools.

• Understanding of conversion tracking, attribution models, and marketing data pipelines.

• Preferred: experience marketing HR, payroll, compliance, or SaaS solutions; familiarity with regulated or compliance-focused industries; multi-solution or portfolio-based marketing strategies; conversion rate optimization, landing page optimization, and personalization strategies.

🏝️ Benefits

• Health, Dental & Vision Insurance

• 401 (k) + Employer Match

• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off

• STD, LTD & Group Life Insurance

• Paid Parental Leave

• Pet Insurance

• FSA & HSA Options

• Employee Assistance Program

• Remote Work

• Career Advancement & Professional Development Opportunities

• Employee Recognition

• LinkedIn Learning Platform

• Annual bonus eligibility