Digital Marketing Manager, Contrast Media Portfolio

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement targeted digital marketing initiatives and programs that align with portfolio goals, enhance customer engagement, generate leads, and drive revenue growth.

• Activate segmented and personalized outreach across various channels including paid search, retargeting, programmatic media, targeted display, email, social media, content marketing, and other digital avenues.

• Oversee and refine the digital marketing technology stack, which encompasses CRM, marketing automation, content and asset management, analytics, digital advertising, and AI-driven solutions.

• Enhance system integration, data flow, governance, usability, and stakeholder adoption.

• Sustain the Contrast Media Portfolio's digital ecosystem across websites, social media platforms, email campaigns, digital advertising, and other customer interaction points.

• Ensure that digital experiences are consistent with portfolio strategy, brand standards, customer expectations, and best practices for each channel.

• Convert business objectives into cohesive digital campaign strategies in collaboration with Brand Management and Marketing Communications.

• Establish and track campaign KPIs such as traffic, engagement, conversion, lead progression, cost per conversion, and overall customer journey performance.

• Utilize dashboards, A/B testing, contact management, and campaign analytics to uncover insights and optimize investments.

• Collaborate with Sales and commercial partners to align lead management and demand programs.

• Facilitate lead capture, routing, nurturing, follow-up, and feedback processes.

• Ensure that digital marketing efforts comply with data privacy regulations, industry standards, GE HealthCare policies, and promotional review procedures.

• Provide creative contributions and content direction for campaigns, launches, and events.

• Collaborate with cross-functional teams and external agencies.

• Serve as a resource for colleagues who have less experience in digital marketing.

• May oversee small to medium-sized projects with specified risk and resource requirements.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, Computer Science, or a related discipline.

• Over 7 years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a similar field.

• Experience is preferred in the pharmaceutical or healthcare sectors.

• A proven history of managing and supporting multi-channel marketing campaigns from planning through execution, measurement, and optimization.

• Practical experience with CRM, marketing automation, analytics, or relevant marketing technologies.

• Strong skills in organization, communication, analysis, project management, and problem-solving.

• Knowledge of regulated promotional environments, digital privacy, consent, and compliant marketing practices is preferred.

• Familiarity with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or similar tools is advantageous.

• Experience with AI-enabled tools for personalization, campaign optimization, workflow efficiency, predictive insights, and real-time data analysis.

• Competence in integrating digital tools and platforms.

• Ability to monitor, measure, and report on digital marketing performance effectively.

• Exceptional skills in project management, budgeting, prioritization, and organization.

• Strong written and verbal communication, negotiation, influencing, and problem-solving abilities.

• Capability to exercise sound judgment and propose solutions beyond standard parameters.

• Must be legally authorized to work in the United States.

• GE HealthCare will not provide sponsorship for employment visas.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Comprehensive medical, dental, and vision insurance.

• Paid time off.

• 401(k) plan with opportunities for both employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Competitive compensation package.

• Drug screening as applicable.