Global CRM & Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Malta, +2 more countries.

📋 Description

• Take charge of the design, development, and optimization of automated journeys throughout the Lead, Registration, First Time Deposit, and First Time Trade funnel stages.

• Oversee audience management, segmentation, entry criteria, and suppression logic.

• Streamline existing automations while maintaining a documented and auditable journey portfolio.

• Create, quality assure, and deploy automated and campaign email communications.

• Manage templates and modular content to facilitate scalable localization across regions.

• Supervise deliverability, consent management, preferences, and list hygiene.

• Oversee WhatsApp marketing from start to finish, including opt-in processes, template approvals, sequencing, and frequency management.

• Leverage data to inform channel allocation and enhance engagement.

• Manage costs associated with the WhatsApp channel, as well as forecasting and relationships with providers.

• Lead ongoing testing across messaging, timing, channels, sequencing, and offers.

• Collaborate with the Analytics team to assess performance through funded accounts and first trades.

• Provide reports on funnel conversion and clarify key performance fluctuations.

• Integrate jurisdictional and regulatory requirements into journey design.

• Work in partnership with Compliance for approvals and maintain a communications audit trail.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• Demonstrated hands-on experience in constructing multi-step nurture journeys and automated flows using Salesforce Marketing Cloud; candidates should provide examples of their personal contributions.

• Extensive practical knowledge of Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL for effective segmentation.

• Familiarity with AMPscript is a plus.

• For Marketing Cloud Next, experience with Data Cloud, identity resolution, and Flow is pertinent.

• Proven experience in managing WhatsApp as a marketing channel, including opt-in procedures, template approvals, and adherence to the 24-hour service window.

• Experience limited to email marketing alone is insufficient.

• Track record of owning conversion performance, with clear examples of baseline results, adjustments implemented, and measurable outcomes.

• Strong understanding of email deliverability, consent, and data protection regulations across various jurisdictions.

• Capable of writing automated message copy and briefing creative teams when necessary.

• Fluent in English, both written and spoken.

🏝️ Benefits

• A welcoming, youthful, and multicultural team with approachable leadership.

• Opportunity to make a significant contribution to a business experiencing growth.

• High degree of autonomy, encouragement for innovative ideas, and the ability to apply your expertise to establish best practices for the company.

• Ongoing personal development initiatives.

• Training budget available.

• Prospects for growth alongside the company.

• Chance to learn from industry leaders.

• Competitive salary package.

• Regular salary evaluations.

• Performance-based incentive programs.

• Team-building activities.

• Global celebrations.