Front-End Developer, Tracking

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, modify, and enhance client websites and landing pages utilizing HTML5, CSS3/SCSS, and modern JavaScript across Shopify, WordPress, Webflow, and headless CMS platforms.

• Design, implement, and oversee sophisticated client-side and server-side Google Tag Manager setups, including hosting via GCP, AWS, or Stape.

• Execute and refine the Meta Conversions API, incorporating client/server event pipelines, event deduplication, parameter mapping, and first-party data hashing.

• Set up Google Ads and GA4 tracking, encompassing Enhanced Conversions, dynamic conversion values, offline conversion imports, e-commerce schemas, custom dimensions, and user properties.

• Implement and resolve issues with TikTok Pixel/Events API and LinkedIn Insight Tag/Conversions API to ensure accurate campaign attribution.

• Create custom JavaScript and dataLayer frameworks to capture dynamic interactions on websites, including SPA routing and complex conversion events.

• Implement CMP solutions and Google Consent Mode v2 to comply with GDPR, CCPA, and regional privacy regulations while ensuring attribution accuracy.

• Perform technical QA, tracking audits, and debugging using Chrome DevTools, Tag Assistant, network payload analysis, and platform testing tools to identify and address tracking, CORS, CSP, and attribution challenges.

• Collaborate with media buyers and other stakeholders to translate attribution needs into technical solutions, outline implementation timelines, document configurations, and support campaign launches.

⛳️ Requirements

• Proficient in front-end development with expertise in HTML5, CSS3/SCSS, and modern JavaScript (ES6+).

• Experience working with Shopify/Liquid, WordPress/PHP, Webflow, or headless environments.

• Advanced hands-on experience with Google Tag Manager and server-side GTM.

• Familiarity with deployment and management through GCP, AWS, or Stape.

• Expertise in implementing the Meta Conversions API, including event deduplication, handling first-party data, and designing server/client tracking architectures.

• Experience in Google Ads conversion tracking and GA4, including Enhanced Conversions, e-commerce tracking, offline conversions, and custom event frameworks.

• Working knowledge of TikTok Events API, LinkedIn Conversions API, and multi-platform digital advertising attribution.

• Strong JavaScript and dataLayer engineering skills, including the ability to capture dynamic values and track Single-Page Applications.

• Experience with implementing privacy and consent solutions, such as Google Consent Mode v2 and CMP platforms like OneTrust, Cookiebot, or Usercentrics.

• Technical troubleshooting capabilities using Chrome DevTools, network requests, Tag Assistant, and advertising-platform debugging tools.

• Ability to convert digital marketing and attribution needs into scalable technical solutions.

• Strong communication skills for effective collaboration with both technical and non-technical stakeholders.

🏝️ Benefits

• Competitive salary.

• Opportunity to influence the HR function within a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past.

• Opportunities for career growth and professional development.