Freelance Social Media, Digital Marketing Manager

This is a fully remote position, open to applicants in Latvia.

📋 Description

• Oversee KNIPEX's social media platforms in Lithuania, Latvia, and Estonia.

• Strategically plan, schedule, and publish content across various channels, including Facebook and Instagram, using internal tools.

• Develop content that resonates locally and manage community interactions with a customer-focused mindset.

• Establish and nurture relationships with influencers, partners, and local creators.

• Enhance content and campaigns to maximize reach, engagement, and brand visibility.

• Collaborate with the KNIPEX Digital Marketing Team at headquarters in Germany and local representatives to create, localize, and optimize digital sales and marketing materials.

• Assist with online campaigns encompassing social media, paid advertising, and email marketing initiatives.

• Coordinate campaign efforts with selected customers and distributors.

• Track and analyze key performance indicators (KPIs) related to traffic, conversions, and overall campaign success.

• Keep abreast of market trends, competitor actions, and digital best practices in both B2B and B2C sectors.

• Optionally support public relations activities, including media outreach, trade publications, and brand communication strategies.

• Participate in and support relevant trade fairs and industry events across Lithuania, Latvia, and Estonia.

⛳️ Requirements

• Demonstrated experience in digital marketing, social media management, and influencer relations (B2B and/or B2C).

• Proficient in managing performance-related KPIs.

• Excellent language proficiency: Latvian or Estonian (native or fluent) along with strong English skills.

• Solid understanding of digital content marketing and social media platforms.

• Basic knowledge of MS Office applications, particularly Excel.

• A freelance-oriented mindset characterized by high independence and reliability.

• Strong grasp of the local market landscape.

• Familiarity with social media management tools.

• Knowledge of native platform tools such as Meta Business Suite.

• Understanding of paid media platforms like Meta Ads Manager.

• Familiarity with content planning tools.

• Knowledge of influencer and monitoring tools.

• Experience with creative and localization tools such as Canva and Adobe Creative Cloud.

• Familiarity with video editing software like CapCut, Premiere Pro, or similar applications.

• Knowledge of CRM systems such as Salesforce, HubSpot, or comparable platforms.

• A strong interest in hand tools and technical products.

• Background in marketing, communications, sales, or a related field; educational qualifications preferred.

• Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia.

• Additional experience or interest in public relations is a plus.

🏝️ Benefits

• Freelance engagement.

• Opportunity for remote work.

• Chance to collaborate with KNIPEX's Digital Marketing Team at headquarters in Germany and local representatives in Lithuania, Latvia, and Estonia.