Freelance Senior Paid Ads Specialist, LinkedIn & Meta

This is a fully remote position, open to applicants in Europe.

📋 Description

• Establish and initiate campaigns on LinkedIn and Meta platforms.

• Develop scalable structures for campaigns, audiences, ad sets, and quality assurance processes.

• Enhance performance metrics such as CPL, CTR, CPA, and lead quality.

• Create accurate ICP segments along with Matched, Custom, and Lookalike Audiences.

• Craft persona-specific messaging tailored for each ad set.

• Calculate budgets, determine bidding strategies, and scale operations in a controlled manner.

• Produce ad copy in both German and English.

• Execute systematic A/B testing for copy, creative elements, and CTAs.

• Implement conversion tracking and establish UTM structures.

• Design KPI dashboards for reporting that supports decision-making.

• Document insights after each testing phase.

• There will be no client calls, pitches, account management meetings, or business development responsibilities.

• Work collaboratively with consultants while client communications will be managed by the consultant.

⛳️ Requirements

• A minimum of 4 years of experience in paid advertising, specifically focusing on LinkedIn and Meta in the B2B sector.

• Proven experience in launching and scaling campaigns on LinkedIn and Meta.

• Strong comprehension of CPL, CTR, CPA, and lead quality, along with the ability to optimize these metrics.

• An independent, data-driven work style.

• Excellent written communication skills, including the ability to communicate asynchronously.

• Currently working independently or as a freelancer.

• Capable of invoicing through your own company.

• Proficient in German.

• Good command of English.

• Bonus: Familiarity with HubSpot, Lemlist, Clay, or Zapier is an advantage.

• Apply with 2–3 concise case studies and your daily rate.

🏝️ Benefits

• Flexible scope based on mutual agreement, with opportunities for long-term collaboration.

• A predictable workload fostering long-term partnerships instead of one-off tasks.

• Access to genuine budgets for B2B accounts within mid-sized companies in the DACH region.

• Regular ad account assessments conducted by experienced paid media specialists.

• Complete flexibility: manage your own setup and schedule.

• Coordination during Central European Time (CET) by mutual agreement.