Freelance Publicist, Shopping & Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategy and foster relationships with shopping, fashion, and lifestyle editors.

• Attain placements in shopping roundups and gift guides at key outlets.

• Acquire features and expert quotes in leading fashion and lifestyle publications.

• Provide guidance on affiliate setup, commissions, and editor expectations.

• Create a prioritized media list and calendar focused on spring, Mother’s Day, back-to-work, and holiday events.

• Position the company’s stylists as trusted authorities on petite fit.

• Monitor each placement along with its link, traffic, and signups.

• Collaborate with the Short Story team to ensure editors become acquainted with the brand.

• Work closely with the CEO, Director of Growth, and Community & Marketing Growth Operator.

• Achieve 8 or more placements in shopping roundups and gift guides, including a minimum of 3 in priority outlets.

• Secure 2 or more features or expert quotes in top-tier fashion or lifestyle media.

• Generate new links and provide a monthly analysis of coverage-driven signups.

⛳️ Requirements

• Over 6 years of experience in fashion, beauty, or lifestyle public relations.

• Shopping editors respond to your emails today.

• Recent experience in securing commerce placements, with tangible examples to demonstrate.

• Understanding of affiliate networks and equitable commission structures.

• Capability to advise on effective strategies and potential pitfalls.

• Enjoy mentoring and collaborating with a coordinator to enhance PR skills.

• Ability to commit approximately 10 to 15 hours per week, with a heavier workload in the initial two months.

• Must reside in the United States.

🏝️ Benefits

• Set your own working hours.

• Work from your preferred environment.

• Enjoy a flexible freelance work arrangement.