Freelance PPC Strategist – EMEA, German-speaking

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the complete strategy, development, and optimization of Google Ads across the EMEA region, including Search, Performance Max, and Display.

• Participate in regular calls, reporting sessions, and provide written updates in German.

• Create, modify, and test native German ad copy while preserving the brand's tone.

• Establish campaign structures across various EMEA markets, languages, currencies, and time zones.

• Brief and coordinate localization support in native French and Italian.

• Contribute to landing page and localization decisions in collaboration with the SEO team, focusing on hreflang and localized page considerations.

• Generate regional client reports that align with the global PPC reporting framework.

• Share insights and learnings with strategists in the US and APAC regions.

• Develop the EMEA paid media strategy from the ground up, including targeting, account structure, bidding, and messaging.

• Assess and modify global playbook tactics to fit local market standards, competitive dynamics, and brand-risk tolerance.

• Clearly communicate optimization rationale to clients and agency stakeholders.

• Collaborate asynchronously across different time zones.

⛳️ Requirements

• Native or near-native German proficiency (C2), both spoken and written, with the ability to lead client calls and present performance in German.

• Fluent professional English for effective team collaboration.

• Demonstrated hands-on experience with Google Ads across Search, Performance Max, and Display, particularly in a B2B lead-generation context.

• Authentic capability in local keyword research for German-speaking markets.

• Strong analytical skills pertaining to German-language search terms and keyword data.

• Expertise in conversion tracking and measurement, including GA4, compliance with EU consent requirements, and GDPR-compliant tracking setups.

• Proficient in using Google Ads Editor, GA4, and Looker Studio or similar reporting tools.

• Capable of building an EMEA paid-media strategy from first principles.

• Ability to challenge or adapt global playbook tactics and clearly elucidate the reasoning behind such adaptations.

• Excellent client-facing communication skills.

• Comfortable with asynchronous collaboration across time zones within an English-speaking team.

• 4–5 years of experience in paid media, ideally on the agency side, with exposure to international or multi-market campaigns.

• Previous experience in a client-facing position.

• Proven track record working with multinational or B2B clients targeting German-speaking or broader EMEA markets.

• Availability for reliable overlap with UK business hours and some overlap with US Eastern time.

• Experience in B2B manufacturing, collaboration with SEO teams, and paid channels beyond Google is a plus, but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and inclusive company culture.