Freelance Marketo Email Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement email programs in Marketo, encompassing one-time sends, nurture streams, engagement initiatives, and triggered campaigns.

• Create and sustain responsive email templates and modular components utilizing HTML and CSS, incorporating Marketo template syntax, variables, and editable sections.

• Establish smart lists, smart campaigns, flow steps, and segmentations that align with targeting and logic outlined in briefs.

• Leverage tokens, dynamic content, and snippets to personalize emails and ensure programs remain reusable.

• Conduct quality assurance on emails prior to launch across various clients and devices, assessing rendering, links, tokens, personalization fallbacks, and list logic.

• Oversee program structure, naming conventions, and folder organization.

• Execute builds according to provided briefs and identify any gaps or errors before distribution.

• Relay status updates, timelines, and obstacles to the internal point of contact.

• Document builds and processes for future reuse and maintenance.

• Adhere to Marketo, deliverability, and accessibility standards.

⛳️ Requirements

• Minimum of 3 years of practical experience in constructing and deploying email campaigns within Marketo Engage.

• In-depth understanding of Marketo programs, smart lists, smart campaigns, tokens, snippets, and dynamic content.

• Proficient in HTML and CSS for email design, including responsive and hybrid coding along with Marketo template syntax.

• Familiarity with email rendering and quality assurance tools such as Litmus or Email on Acid.

• Detail-oriented QA approach that identifies errors in logic, links, and personalization ahead of launch.

• Experience managing multiple clients or Marketo instances, with the ability to quickly adapt to varying setups and conventions.

• Strong and proactive communication skills, including the ability to highlight risks early and provide accurate time estimates.

• Capability to work autonomously, follow directions effectively, and meet deadlines amidst overlapping requests.

🏝️ Benefits

• Opportunity to engage with a diverse range of clients and technologies.

• Collaborative remote-first agency culture.

• Contribute to impactful digital experiences.

• Supportive team members.