Freelance Brand Copywriter

This is a fully remote position, open to applicants in Germany.

📋 Description

• Compose CRM emails, push notifications, and in-app messages for sales initiatives, feature rollouts, and retention strategies.

• Create and update static and video advertisement copy for Meta and Google Ads campaigns targeting various audience segments.

• Revise ad copy based on performance insights.

• Draft and refresh app store descriptions, in-app events, and screenshot text.

• Collaborate with the growth team to test visibility and conversion influencers.

• Prepare LinkedIn posts in line with the content strategy.

• Tailor Clue’s tone for a professional, insight-driven audience.

• Write and review partner landing pages and other materials supporting the commercial and partnerships teams.

• Edit science articles for grammar, formatting, and structural compliance.

• Confirm references, data, and inline citations according to internal standards.

• Work alongside marketing, growth, design, channel leaders, and stakeholders to transform briefs into copy that reflects Clue’s brand pillars.

⛳️ Requirements

• 3–5 years of copywriting experience in a brand or marketing environment.

• Capability to modify copy for CRM, paid, ASO, web, and social media channels.

• Proficiency in crafting innovative and creative copy angles and variations.

• Skill in interpreting briefs and collaborating with channel leaders and stakeholders.

• Flexibility to adapt to changing priorities.

• Bonus: experience in the health and wellness sector or another regulated field.

• Bonus: knowledge of Figma and AirTable.

🏝️ Benefits

• Opportunities for professional development.

• Remote work available within the UK/EU time zones.

• Flexible working schedule of 3–4 days per week.