Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Sharp Performance's event initiatives within the public safety sector.

• Handle registrations, booth arrangements, shipping, promotional materials, travel logistics, and budget management prior to events.

• Collaborate with Marketing and Sales to create email and LinkedIn outreach aimed at securing meetings before events.

• Staff the booth and interact with officers, command personnel, and agency leaders on-site.

• Collect and document every lead with detailed notes.

• Ensure account executives' meeting schedules and resources remain organized.

• Enter leads into HubSpot in the week following each event.

• Qualify leads in conjunction with Sales and monitor the conversion rates to meetings and opportunities.

• Provide reports on meetings scheduled, leads obtained, opportunities generated, and cost per lead for every event.

• Assess and document the effectiveness of strategies employed.

• Report directly to the SVP of Marketing and collaborate daily with the Sales team.

⛳️ Requirements

• 3 to 5 years of experience managing B2B events, conferences, or field programs, including pre- and post-event activities.

• Familiarity with marketing or selling to law enforcement, fire services, EMS, or related public safety sectors is advantageous.

• Eagerness to understand the structure of public safety agencies and the decision-makers involved.

• Strong organizational skills to manage multiple tasks and timelines effectively.

• Confidence in initiating dialogues, posing questions, and engaging sales staff when necessary.

• A pipeline-oriented approach focusing on meetings and qualified leads rather than merely tracking badge scans.

• Proficient in HubSpot or similar CRM systems, as well as email campaign tools and event registration software.

• Willingness to travel to events, often attending several each month during the conference season.

• Comfort with ambiguity, rapid changes, and hands-on responsibilities.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible PTO.

• 401(k) plan with company matching.

• Access to the same performance coaches provided to clients.