Fashion Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take charge of the execution, performance, and growth of paid advertising campaigns within a designated portfolio of clients.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to create and refine the paid media strategy.

• Manage reporting, optimizations, client interactions, keyword research, ad copy creation, bid adjustments, and regular campaign oversight.

• Implement performance marketing strategies through paid social and native media platforms.

• Oversee campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Develop and execute campaigns from start to finish across various channels, coordinating with specialists as needed.

• Drive performance optimizations to meet campaign objectives.

• Oversee client budgets and provide guidance on budget modifications.

• Facilitate internal strategic communication regarding performance, strategy, recommendations, deliverables, and action items.

• Prepare weekly client updates that include performance analyses and future strategies.

• Manage performance reporting and strategic communications.

• Generate and deliver performance reports that utilize data to convey narratives and clearly outline next steps.

• Leverage AI technologies to improve and optimize business operations.

• Utilize Power Digital’s Nova ecosystem.

• Strive towards KPIs such as $9.5k team-member EBITDA, maintaining client churn below 10%, and managing 5–7 accounts.

• Emphasize channel production, account performance, cross-channel collaboration, and internal communication.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2–3 years of experience in digital marketing, including 1–2 years within an agency environment.

• At least 2 years of Direct Response marketing experience, particularly in E-Commerce, Lead Generation, or B2B.

• A minimum of 2 years of experience utilizing Meta Ads for direct response campaigns.

• At least 2 years of hands-on experience in Search Engine Marketing.

• Experience in bid optimization, keyword research, and ad copy creation.

• Extensive campaign management experience in one or more areas, including Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Competence in Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within that funnel.

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-motivated with a robust desire for success.

• Exceptional interpersonal skills.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and the possibility of remote work.

• A collaborative and innovative work environment.

• Access to cutting-edge tools and technologies.