Executive Director – Digital Product Growth and Membership

This is a fully remote position, open to applicants in Florida.

📋 Description

• Direct the technology product strategy and implementation aimed at growth, acquisition, and membership retention across CVS Healthcare Delivery sectors.

• Collaborate with Growth and Engagement leaders from Brand, Marketing, Sales, Outreach, and Retention to design comprehensive digital patient experiences.

• Develop digital pathways and platform capabilities that encompass acquisition, sales and lead conversion, field outreach, membership and rostering, patient engagement and retention, as well as value-based care program interactions.

• Create shared outcome metrics linked to New Patient Visits, panel growth, patient retention, service recovery, and efficiency in membership growth.

• Lead cross-functional teams including product, engineering, data, Salesforce/platform, and UI/UX professionals.

• Convert growth, retention, and clinical engagement strategies into detailed product specifications, software architectures, technology roadmaps, and CRM/Epic integration pathways.

• Connect external growth and marketing platforms with Salesforce, CXone, Five9, and Epic EHR workflows.

• Enhance patient conversion funnels, decrease drop-off rates, improve service recovery pathways, and manage at-risk membership flow.

• Build and nurture high-performing product and engineering teams.

• Promote a culture of curiosity, resilience, problem-solving, joy, and high engagement.

⛳️ Requirements

• Bachelor's degree is mandatory.

• Graduate degree and/or clinical background (RN, MD, DO, NP, PA) is preferred.

• 10-15+ years of progressively responsible leadership experience in healthcare operations and clinical technology product management.

• Proven experience partnering with primary care delivery networks, retail clinics, or value-based care organizations to enhance patient growth and engagement pathways.

• Demonstrated ability to communicate effectively, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders.

• Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows.

• Understanding of how external marketing/sales inputs enhance patient onboarding and scheduling workflows.

• In-depth knowledge of patient acquisition strategies and retention pathways.

• Proven track record in leading cross-functional engineering, data, and product teams to create high-scale consumer engagement tools and growth technologies.

• Exceptional analytical skills with the ability to translate funnel friction and patient drop-off into structured product requirements.

• Capacity to operate strategically with executive leadership while deeply engaging in technical and operational execution.

• Demonstrated capability to lead high-trust teams.

• Remote work location available anywhere in the U.S.

• Willingness to travel domestically, typically once per quarter or more frequently.

🏝️ Benefits

• CVS Health bonus, commission, or short-term incentive program.

• Equity award program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources supporting physical, emotional, and financial well-being.