Enterprise Director – Digital Marketing

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Develop strategic alliances through link building initiatives.

• Collaborate with operations and reservations teams to create packages and source additional services.

• Manage the approval and distribution of press releases.

• Handle media inquiries and facilitate on-site media tours.

• Assemble press kits and design targeted media amenities.

• Communicate the in-house media presence to hotel teams.

• Arrange for photographers at significant events at supported hotels.

• Oversee on-site video and photo shoots.

• Participate in weekly public relations calls and meetings.

• Archive incoming media clips and maintain clip books.

• Track Convention and Visitor Bureau public relations leads.

• Keep a record of past high-profile guests.

• Prepare image disks for distribution.

• Create and promote offers on hotel homepages.

• Conduct SEO conference calls.

• Monitor and manage hotel and third-party websites.

• Control hotel social media accounts.

• Design and oversee annual programming calendars.

• Plan, develop, and market monthly property events.

• Create and execute advertising calendars.

• Maintain advertising insertion orders and purchase orders.

• Provide artistic direction for advertising and marketing initiatives.

• Coordinate email campaigns for each hotel.

• Address field advertising requests.

• Organize outgoing web and print advertisements.

• Attend weekly sales and staff meetings.

• Communicate PR and marketing strategies to hotel personnel.

• Offer support to hotel team members as required.

• Carry out other related tasks as assigned.

⛳️ Requirements

• Proven experience as a Director of Marketing or Marketing Manager in a hotel setting.

• Over 3 years of previous public relations and marketing experience.

• Significant background in the hospitality industry, specifically in public relations.

• Flexibility to work varied schedules based on hotel business needs.

• Strong multitasking abilities.

• Capability to utilize Brand and enterprise processes and systems for compliance, trend identification, and strategy execution support.

• Proficient in Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, and Adobe Illustrator.

• Excellent analytical skills with the ability to identify pertinent data and leverage it to enhance hotel revenues.

• Strong communication skills to effectively influence key organizational leaders.

🏝️ Benefits

• Competitive medical coverage through Anthem Blue Cross Blue Shield.

• Dental coverage via Anthem Blue Cross Blue Shield.

• Vision insurance provided by EyeMed.

• Vacation, sick leave, and holiday programs.

• Pet insurance options through the ASPCA.

• Supplemental, spousal, and child life insurance.

• Short-term and long-term disability plans.

• 401(k) savings plan with matching contributions.

• 'YouDecide' discount programs.

• Discounts on hotel room stays.

• Access to industry-leading tools, training, and support.