Digital Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop, own, and implement a thorough digital marketing strategy aimed at increasing qualified website traffic, generating inbound leads, building a sales pipeline, and supporting Annual Recurring Revenue (ARR) growth.

• Plan, execute, and enhance integrated digital campaigns across paid search, organic search, social media, email, retargeting, and other relevant channels.

• Oversee digital marketing budgets and optimize channel investments based on performance metrics, conversion rates, customer acquisition costs, and pipeline contributions.

• Identify and experiment with new digital channels, technologies, and strategies.

• Own Search Engine Optimization (SEO) and App Store Optimization (AEO) strategies to enhance organic search visibility, attract high-intent traffic, and boost brand discovery across search engines and AI-driven search platforms.

• Create strategies for keywords, content, technical SEO, and on-page optimization.

• Optimize website content, landing pages, calls to action, and conversion paths.

• Monitor website performance, user behavior, and conversion metrics.

• Develop, manage, and optimize paid advertising campaigns on platforms such as Google Ads, LinkedIn, Reddit, and other B2B channels.

• Manage campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization.

• Formulate retargeting and audience segmentation strategies.

• Utilize HubSpot to design and optimize automated workflows, lead nurturing, segmentation, and lifecycle campaigns.

• Create targeted Account-Based Marketing (ABM) campaigns and collaborate with Sales on account priorities and pipeline objectives.

• Optimize processes for lead capture, scoring, routing, and nurturing.

• Establish and track Key Performance Indicators (KPIs), dashboards, and reporting frameworks.

• Use GA4, HubSpot, and reporting tools to assess campaign effectiveness.

• Present campaign outcomes, insights, and recommendations to Sales and executive leadership teams.

• Implement testing and data-driven experimentation to enhance campaign efficiency and marketing investment.

• Collaborate with Sales, Product Marketing, content, creative teams, and internal stakeholders on messaging, digital content, and campaigns.

• Stay updated on trends in digital marketing, AI-driven marketing technologies, and B2B buyer behaviors.

⛳️ Requirements

• 5–7 years of experience in developing and executing B2B digital marketing and demand generation strategies, preferably in SaaS, enterprise technology, logistics, or supply chain software.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Proven success in delivering measurable results through digital marketing initiatives, including qualified lead generation, pipeline growth, and marketing ROI.

• Strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization.

• Advanced proficiency in HubSpot, covering Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.

• Experience in managing LinkedIn advertising and other B2B paid media platforms.

• Solid understanding of website optimization, landing page performance, content strategy, and digital buyer journeys.

• Experience in developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies.

• Strong analytical abilities to convert marketing performance data into actionable strategies and measurable business results.

• Experience in managing digital marketing budgets and assessing campaign performance in relation to acquisition costs and pipeline contributions.

• Familiarity with AI-driven marketing tools and emerging trends in search and content discovery.

• Proficient in collaboration and creative tools such as Slack, Canva, and Google Workspace.

• Exceptional project management, communication, and cross-functional collaboration skills.

• A proactive, resourceful, and hands-on mindset, capable of independently managing multiple initiatives in a fast-paced environment.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Professional development opportunities.

• Flexible work arrangements.

• Collaborative and inclusive work culture.