Engagement Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize, develop, and implement multi-channel outreach initiatives utilizing email, SMS, direct mail, print, and digital mediums.

• Take ownership of the When Medicare 64½ outreach experience, guiding proactive education and engagement efforts.

• Manage the When Choice separation process throughout the election period.

• Create segmentation and timing strategies informed by election deadlines, Medicare enrollment periods, and plan year timelines.

• Be responsible for engagement and enrollment key performance indicators (KPIs), providing weekly performance updates and insights.

• Conduct ongoing tests on creative elements, subject lines, channel combinations, sending schedules, and offer presentations.

• Collaborate with licensed agents to enhance the transition from outreach to personalized guidance while identifying points of member disengagement.

• Optimize landing page and inbound conversion rates in partnership with design and product teams.

• Develop co-branded client engagement playbooks, HR toolkits, manager communication guides, and internal messaging templates.

• Work alongside Customer Success to devise launch communications and engagement strategies for underperforming accounts.

• Customize programs for self-insured employers, Medicare-eligible active members, and broker-sold ICHRA groups.

• Craft and oversee clear, compliant, and accessible member-facing written content.

• Route Medicare and insurance-related communications for compliance review.

• Ensure that accessibility and readability standards are upheld across all member-facing materials.

• Manage the marketing automation and campaign technology stack for member engagement initiatives.

• Maintain organized, auditable data flows between eligibility files, CRM systems, and outreach tools.

• Develop reliable leadership dashboards.

⛳️ Requirements

• A minimum of 5 years in lifecycle, growth, or engagement marketing with direct responsibility for conversion metrics.

• Proven experience executing large-scale multi-channel campaigns, managing six-figure contact lists or larger, with measurable outcomes.

• Practical knowledge of marketing automation and CRM tools like HubSpot, Marketo, Braze, Iterable, or similar platforms.

• Capability to directly construct campaigns rather than solely delegating them.

• Exceptional plain-language writing abilities for intricate, high-stakes subjects.

• Strong analytical skills in segmentation, funnel analysis, testing methodologies, and result justification.

• Preferred background in healthcare, health insurance, benefits, or regulated industry marketing.

• Familiarity with COBRA, ACA, Medicare, or ICHRA frameworks, or the capacity to swiftly grasp complex regulatory environments, is highly favored.

• Experience in marketing to populations engaged through employer or partner channels is advantageous.

• Background working with licensed sales or agent teams is preferred.

• Experience with Klaviyo and Claude is an added benefit.

• Must possess current authorization to work in the United States.

• Must not require sponsorship for employment authorization now or in the future.

🏝️ Benefits

• Comprehensive health insurance fully covered by the employer.

• Stock options available.

• Limited travel required for company meetings and occasional client interactions.

• Flexible remote work arrangements.