Email & SMS Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Create and implement Email campaigns utilizing drag-and-drop email builders, while also supporting HTML-based builds when necessary.

• Develop and execute SMS campaigns within Postscript, tailored to campaign specifications and customer segmentation.

• Implement A/B testing and various testing strategies for both Email and SMS campaigns.

• Establish and manage customer segments throughout lifecycle channels.

• Set up, schedule, and deploy campaigns in alignment with marketing calendars and business objectives.

• Take ownership of pre-launch and post-launch quality assurance for Email and SMS campaigns.

• Evaluate copy, creative assets, links, segmentation, personalization, testing setups, and scheduling.

• Ensure list health, deliverability, consent compliance, and adherence to data privacy standards.

• Manage recurring Email and SMS reporting and provide monthly updates on lifecycle marketing metrics.

• Organize campaign and channel performance data using Google Sheets.

• Create Google Slides and reporting materials that convey Email and SMS performance.

• Track lifecycle metrics, pinpoint trends and opportunities, and assist with testing analysis.

• Collaborate with the Associate Director of Lifecycle Marketing on campaign briefs, segmentation, testing, quality assurance, launches, and reporting.

• Work together with Creative teams on copy and design development.

• Offer operational support and maintenance for Klaviyo, Postscript, Recharge, and Rivo.

• Resolve platform or campaign execution challenges.

• Leverage AI tools to enhance workflow efficiency and precision.

• Identify and implement process improvements while upholding quality control.

⛳️ Requirements

• 2–3 years of practical experience in Email and SMS marketing, ideally focused on lifecycle, CRM, retention, or e-commerce marketing.

• Proven experience in supporting or overseeing Email and SMS campaigns from creation through quality assurance, launch, and reporting.

• Required hands-on experience with drag-and-drop Email building.

• Experience with U.S.-based B2C consumer brands or consumer packaged goods (CPG) companies is essential.

• Prior experience in DTC e-commerce sectors such as wellness, supplements, beauty, personal care, food and beverage, or related consumer categories is highly preferred.

• Strong preference for candidates with experience in Klaviyo and Postscript.

• Familiarity with Recharge and Rivo is advantageous.

• HTML or dynamic Email coding skills are a plus.

• Solid understanding of Email and SMS lifecycle marketing principles.

• Experience in creating and managing customer segmentation.

• Knowledge of A/B testing and campaign testing methodologies.

• Excellent campaign quality assurance skills and a keen eye for detail.

• Comprehension of Email/SMS reporting and lifecycle marketing performance metrics.

• Proficient in Google Sheets and Google Slides.

• Understanding of Email deliverability, list health, consent, and data privacy best practices.

• Strong written and verbal English communication skills.

• Availability to work from 9:00 AM to 5:00 PM EST / U.S. business hours.

• Comfortable utilizing AI tools to enhance workflows and facilitate process development.

• Ability to collaborate with Creative, Marketing, and cross-functional teams.

• Strong organizational skills and capacity to manage multiple campaigns and deadlines.

• Capability to work independently while maintaining accuracy and accountability.

• Resume must be submitted in English and in PDF format.

• Completion of the application form and submission of a video showcasing relevant skills is required.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunity to become part of a growing U.S. consumer wellness brand.

• Hands-on ownership of Email, SMS, retention, and lifecycle marketing initiatives.

• Opportunity to deepen expertise in Klaviyo, Postscript, customer segmentation, testing, reporting, subscription, and loyalty marketing.