Senior Media Buyer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Conduct research on homeowner profiles, their challenges, relevant Reddit discussions, competitor advertisements, and successful companies in related industries.

• Create innovative Meta ad concepts, themes, hooks, and scripts on a weekly basis.

• Refine and enhance concepts that are yielding positive results.

• Develop storyboards.

• Provide briefs to video editors and assess their final outputs.

• Deliver prompt go/no-go feedback to editors.

• Examine ad account analytics to guide creative choices.

• Articulate reasons for ad successes or failures using psychological insights.

• Adapt the creative strategy based on incoming data.

• Work collaboratively with a video editing team.

• Lead the creative strategy for a new consumer-focused home services brand.

• Concentrate on generating homeowner leads, setting appointments, driving sales, and optimizing cost per lead, cost per appointment, and return on ad spend (ROAS).

⛳️ Requirements

• Proven experience as a creative strategist for brands with significant advertising budgets.

• A portfolio showcasing video ads that have successfully converted.

• In-depth knowledge of direct response and conversion-driven advertising.

• Familiarity with copywriting principles, including those from Halbert, Ogilvy, and Schwartz.

• Capability to produce bold, high-volume ad concepts.

• Competence in analyzing hook rates and ad account metrics.

• Skill in explaining ad performance through psychological reasoning.

• Proficiency in crafting highly effective hooks.

• Ability to provide timely and decisive feedback to video editors.

• Proficient in utilizing AI tools, particularly Claude.

• Background in home improvement, lead generation, or local services is an advantage.

• Experience in direct-to-consumer (DTC) e-commerce is favorable.

• Legally authorized to work in the United States or Canada.

🏝️ Benefits

• Performance bonus linked to ROAS and profitable lead generation.

• Health insurance coverage.

• Fully remote work environment.

• A culture that emphasizes high ownership and trust, offering real growth opportunities as we expand.

• Substantial advertising budget ($30K/month initially, increasing as we grow).

• Access to a video editing team and dedicated resources for landing page creation and tracking infrastructure.