Senior Web Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Establish the structure of the website, journey logic, and standards across various web properties.

• Align web experiences with buyer personas and the stages of their journey from initial discovery to final decision.

• Take ownership of page conversion rates and engagement performance.

• Implement ongoing A/B and multivariate testing along with optimization initiatives.

• Enhance conversion pathways and engagement metrics.

• Manage brand visibility across traditional search, answer engines, and AI-driven discovery methods.

• Oversee technical SEO, structured data, direct-answer placements, and ensure accurate representation in LLM-powered searches.

• Create strategies, requirements, and briefs for internal development and design teams.

• Prioritize the web roadmap and establish standards that align with business objectives.

• Collaborate with teams in Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Generation, and Sales.

• Set KPIs, develop dashboards, and report on web performance.

• Connect web metrics to pipeline and revenue throughout the sales funnel.

⛳️ Requirements

• Minimum of 7 years in digital/web marketing, preferably in B2B SaaS or cybersecurity sectors.

• Proven track record of managing web strategy and achieving performance outcomes.

• Strong understanding of persona-based marketing and the complexities of multi-stakeholder buyer journeys.

• Demonstrated experience in directing or briefing development and design teams.

• Ability to work cross-functionally with teams in Product, Product/Solution Marketing, Brand, Demand Generation, and Sales.

• In-depth knowledge of SEO, AEO, GEO, conversion rate optimization, and web analytics tools such as GA4.

• Proficient with CMS platforms, A/B testing tools, and SEO/AEO tools including Semrush, Ahrefs, and Screaming Frog, along with tag/analytics management.

• Capacity to translate business objectives into clear technical and design specifications.

• Data-driven approach with strong cross-functional communication skills.

• Bonus: Experience with ABM strategies, marketing attribution, and selling to technical and security-focused audiences.

• Successful completion of a comprehensive criminal background check upon receiving a conditional offer.

• Verification of educational background and employment history upon receiving a conditional offer.

🏝️ Benefits

• Attractive bonus program.

• Healthcare insurance coverage.

• Pension/retirement matching options.

• Comprehensive life insurance benefits.

• Employee assistance program.

• Various time off plans.

• Paid company holidays.

• Opportunities for career advancement.

• A culture that fosters innovation.