Director, Field Marketing

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop and execute field marketing and brand activation strategies, taking full responsibility for regional performance metrics, including volume, market share, retail execution, and profitability.

• Set strategic objectives and targets for the Field Marketing team by utilizing market trends, customer insights, and organizational goals.

• Establish success metrics, monitor regional performance, and proactively adjust plans to address any gaps.

• Oversee field-level activation strategies and provide final recommendations on prioritization, scale, and execution.

• Facilitate the rapid development and deployment of market plans with ongoing in-market iterations.

• Convert national brand and innovation priorities into market-specific, distributor-ready plans.

• Review and evaluate team plans in collaboration with Sales and Marketing leadership.

• Define and prioritize field marketing initiatives by region based on anticipated business impact.

• Create and implement regional marketing plans covering programming, POS, sponsorships, trade shows, and sampling.

• Lead collaborative commercial planning efforts with regional sales leadership.

• Build and manage a high-performing field marketing team through effective performance management and coaching.

• Serve as a data-driven strategic advisor on market opportunities, risks, and necessary actions.

• Ensure compliance with legal and regulatory standards.

• Oversee the field marketing budget, allocate resources, monitor ROI, and enhance performance.

• Carry out additional duties as assigned.

⛳️ Requirements

• 8+ years of experience in field marketing, retail/channel marketing, or a related field, preferably within the beverage alcohol or three-tier distribution sector.

• 4+ years of experience in direct people management.

• Proven ability to quickly and independently localize national programs into market-specific plans, with examples of distributor-facing deliverables.

• Demonstrated capability to operate autonomously in ambiguous and fast-paced environments, consistently delivering high-quality results with urgency.

• Proven track record of proactively identifying opportunities, addressing problems, and contributing a clear perspective to cross-functional decisions without prompting.

• Experience leading joint commercial or business planning in conjunction with a sales organization.

• Strong organizational skills with the capacity to manage multiple priorities across various regions and markets.

• Established ability to build trust and credibility with both internal and external stakeholders.

• Strong analytical and problem-solving skills.

• Demonstrated experience in managing budgets and ensuring financial accountability linked to ROI.

• Excellent communication, presentation, collaboration, and interpersonal abilities.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

• Valid driver’s license with a clean Motor Vehicle Record (MVR).

• Willingness to travel 50% - 75% of the time.

🏝️ Benefits

• Medical & Dental Insurance (options available for dependents).

• Basic Term Life and AD&D Insurance.

• Short Term Disability Insurance.

• Flexible Spending Account.

• Employee Assistance Program.

• Paid Time Off (PTO).

• 401k Match.

• Paid Caregiver Leave.

• Profit Sharing.