VP, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Webflow’s Revenue Marketing division and act as the primary marketing decision-maker for the revenue engine.

• Take ownership of marketing-sourced and influenced pipeline and iARR objectives across both sales-led and partner-led initiatives, while also maintaining oversight of self-serve iARR.

• Manage forecasting, budget distribution, and channel ROI.

• Balance demand generation and demand capture while tracking CAC, payback, and Cost to Book on a channel-by-channel basis.

• Develop and refine the entire funnel from lead generation through MQL/PQL, SAO, closed/won, as well as upselling and cross-selling.

• Oversee the performance of webflow.com as a key pipeline channel, focusing on conversion rates and channel optimization.

• Direct a multidisciplinary Revenue Marketing team specializing in demand generation, digital channel optimization, field marketing, partner marketing, and customer lifecycle management.

• Build and nurture a high-performing team that aligns with both sales-led and partner-led strategies.

• Collaborate with Marketing leaders to create integrated end-to-end campaigns.

• Work together with Sales leadership to prioritize target segments and strategies, coordinating marketing, SDR/BDR, and AE activities.

• Develop account-based marketing plays for mid-market and enterprise segments.

• Establish sales feedback loops that inform messaging, offerings, campaign strategies, and competitive positioning.

• Set partner-sourced pipeline goals and create co-marketing and enablement initiatives.

• Develop partner tiering and activation frameworks for technology/integration partners, agencies, and platforms.

• Manage the lifecycle strategy encompassing onboarding, activation to paid status, re-engagement, expansion, and customer advocacy.

• Collaborate with Customer Success and Product teams on lifecycle journeys to enhance time-to-value, expansion iARR, and multi-product attachment.

• Operationalize customer proof within sales initiatives.

• Serve as Customer Zero for Product by utilizing Webflow internally, identifying friction points and unmet needs, and translating workflows into product and go-to-market requirements.

• Spearhead the AI transformation within the Revenue Marketing team.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• 12-15+ years of experience in B2B SaaS revenue marketing, with senior leadership responsibilities for pipeline and ARR.

• Capability to synthesize data diagnostics into a cohesive strategic narrative and defend that narrative effectively.

• Proven ability to quickly build trust and achieve results with a new team, particularly within the first 30 to 60 days.

• Skill in providing clear, actionable instructions to direct reports rather than vague, high-volume requests.

• Experience operating within both sales-led and partner-led frameworks, with insight into self-serve iARR performance.

• Track record of developing integrated revenue strategies from inception through enablement to assessment.

• Strong analytical skills and operational discipline, including expertise in attribution, forecasting, budget optimization, and experimentation.

• Established credibility with Sales, Partnerships, and Product teams.

• AI-native work style, leveraging AI to enhance research and execution while applying independent judgment and synthesis.

• Demonstrated curiosity and openness to growth, proactively embracing emerging technologies.

• Valid right-to-work authorization based on country of employment.

🏝️ Benefits

• Every permanent Webflower is granted equity (RSUs).

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents, with Webflow covering the majority of premiums.

• 12 weeks of paid parental leave available for all parents.

• An additional 6+ weeks of paid leave for birthing parents.

• Inclusive support for family planning, menopause, and midlife transitions.

• Flexible vacation policy.

• Paid holidays.

• Sabbatical program.

• Access to mental health resources, therapy, and coaching.

• 401(k) plan with a 100% employer match up to $6,000 per year in the U.S.

• Global support for retirement savings.

• Localized monthly stipends for work and wellness expenses, including Wi-Fi and fitness activities.

• Annual WIN bonus program for all full-time, permanent, non-commission employees.

• Temporary employees may qualify for paid holidays and time off, statutory leaves of absence, and company-sponsored medical benefits based on their contract and country/state of employment.