Email Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Initiate and execute email marketing campaigns using Reteno.

• Meet mutually established quantitative revenue goals.

• Revamp the email marketing framework for re-engaging users who provided their emails during the quiz.

• Establish foundational campaign elements, including segmentation based on marketing funnels and various flow types.

• Perform A/B testing to enhance the overall email marketing funnel.

• Launch themed campaigns.

• Ensure the stability of risk metrics.

• Coordinate with the web development team to request and implement new functionalities with the assistance of a PM.

• Oversee transactional email communications.

⛳️ Requirements

• Minimum of 2 years of experience in email marketing management.

• Background in B2C product or performance marketing.

• Hands-on experience with email/CRM marketing platforms (such as Reteno, ESputnik, SendPulse, or similar), encompassing campaign setup, segmentation, and automated flows.

• Familiarity with marketing funnel development principles and experience in conducting A/B tests to enhance conversion rates at various funnel stages.

• Strong analytical skills and capability to work with key metrics (open rate, CTR, conversion, risk metrics).

• Experience in task delegation to the development team and collaboration with a PM to implement new features.

• Detail-oriented and responsible, with experience in supporting and maintaining transactional email systems.

🏝️ Benefits

• A remote-first culture offering a flexible work schedule and the option to work from anywhere globally, whether remotely or from a corporate hub.

• Full coworking compensation in Ukraine (excluding Kyiv) and 50% coverage worldwide.

• Complimentary office lunches for employees working from hubs.

• Public holidays aligned with Ukrainian or Polish holiday calendars; employees in other regions receive 12 public holidays annually.

• Complete reimbursement for sick leave.

• Partial coverage for medical insurance, sports activities, and therapy expenses.

• Provision of equipment or coverage for maintenance costs of personal tools.

• 70% coverage for professional development courses.

• Full coverage for corporate English language courses.

• 18 paid vacation days and 3 personal days per year, with an additional day added for each year of service at Gismart.

• Company-sponsored events and team-building activities across Gismart hubs.