Email Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the execution and continuous optimization of email campaigns throughout the customer and prospect lifecycle.

• Oversee the complete production and implementation of email marketing campaigns.

• Design and implement lifecycle communications for both prospects and current customers.

• Manage campaigns from planning and production to segmentation, testing, launch, performance analysis, and optimization.

• Assist in product launches and promotional campaigns.

• Create customer engagement and retention initiatives.

• Develop re-engagement communications aimed at existing customers.

• Facilitate upsell and expansion initiatives through targeted email campaigns.

• Promote events, webinars, and other marketing communications.

• Customize communications based on the stages of the prospect and customer lifecycle.

• Segment audiences by enterprise vs. SMB, prospect vs. customer, lifecycle stage, and engagement level.

• Conduct A/B testing on subject lines, messaging, content, calls to action, and various other elements.

• Track campaign performance, analyze data, identify trends, and suggest improvements.

• Assess email contributions to engagement, retention, expansion, and broader marketing goals.

• Share campaign insights with marketing stakeholders.

• Proofread and edit campaign content for accuracy, grammar, clarity, and consistency.

• Collaborate with Marketing Operations, Customer Marketing, Product Marketing, Events, Demand Generation, and Creative teams.

• Work in tandem with the CRM and automation specialist responsible for the marketing automation framework.

• Aid in the transition toward AI-enabled marketing workflows and utilize AI tools to enhance productivity and efficiency.

⛳️ Requirements

• Candidates must be based in LATAM, Africa, or Eastern Europe.

• Must be available to work during U.S. business hours in alignment with the client’s time zone.

• 1–2+ years of email marketing experience, preferably in a B2B context.

• Practical experience in executing B2B lifecycle email campaigns.

• Proven experience managing email campaigns from planning, launching, testing, to optimization.

• Familiarity with audience segmentation and lifecycle marketing.

• Experience in conducting A/B tests and applying insights to future campaigns.

• Ability to interpret email performance data and provide optimization suggestions.

• Experience with HubSpot, Salesforce, and other marketing platforms is preferred.

• Previous experience in B2B SaaS is a plus.

• Experience supporting customer marketing, product announcements, events, webinars, retention, or expansion campaigns is advantageous.

• Basic knowledge of HTML/CSS is beneficial.

• Strong grasp of email marketing and lifecycle communication principles.

• Excellent audience segmentation skills across customer types, lifecycle stages, and engagement levels.

• Ability to independently oversee the email campaign process from planning to execution and optimization.

• Solid understanding of A/B testing methodologies and campaign experimentation.

• Capability to interpret email performance data and translate findings into actionable recommendations.

• Exceptional skills in copy editing, proofreading, grammar, and written communication.

• Strong attention to detail and dedication to upholding high campaign quality standards.

• Ability to collaborate efficiently across Marketing Operations, Customer Marketing, Product Marketing, Events, Demand Generation, and Creative teams.

• Comfort in working quickly and adjusting priorities in a dynamic marketing environment.

• Willingness to integrate AI-enabled tools into email marketing workflows.

• Strong organizational abilities to manage multiple campaigns and stakeholders effectively.

• English resume must be submitted in PDF format.

• A video submission using the same email provided in the application is required.

🏝️ Benefits

• Fully remote working arrangement.

• Opportunity to take hands-on ownership of email marketing execution.

• Chance to develop expertise in lifecycle communications, segmentation, experimentation, and campaign optimization.