Email Marketing, Customer Retention Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee clients' CRM and email marketing systems, acting as the primary contact for inquiries related to customer retention.

• Assist in crafting results-oriented strategies and establishing pertinent KPIs, including ROAS, CAC, CTR, and CPC.

• Discover unexplored growth possibilities through data analysis and share insights with other departments or client teams.

• Create workflows aimed at the ongoing enhancement of communication and reactivation initiatives in partnership with client-side contacts.

• Engage in continuous professional development while researching and testing new tools, formats, and methods to boost marketing performance.

• Aim for a team lead position in Customer Retention in the medium term.

⛳️ Requirements

• Multiple years of experience in email marketing and proficiency with relevant tools such as Klaviyo, Brevo, HubSpot, or comparable platforms.

• Thorough understanding of online marketing and entrepreneurial principles.

• Experience working with diverse customer segments.

• Proficiency in tracking, statistics, and data analysis, including GA4, Looker Studio, or similar analytical tools.

• Familiarity with HTML and CSS.

• Strong command of the English language.

🏝️ Benefits

• Competitive, performance-based compensation above the industry average.

• Maximum flexibility and location-independent work through a fully remote work culture.

• Abundant opportunities for professional growth, including events, trade fairs, and online courses.

• Regular opportunities for team events, such as workations.