B2C Retention Manager

This is a fully remote position, open to applicants in Kazakhstan, +3 more countries.

📋 Description

• Develop and execute a holistic communication strategy across CRM channels, including email, push notifications, and in-app messaging.

• Formulate and implement sophisticated CVM strategies aimed at boosting LTV growth and enhancing user retention.

• Design and initiate both trigger-based and bulk messaging campaigns, incorporating A/B testing methodologies.

• Evaluate campaign performance, monitor daily key metrics, derive actionable insights, and adapt strategies accordingly.

• Partner with data analysts on analytical projects, hypothesis development, user behavior exploration, and promotional budget optimization.

• Collaborate with design, copywriting, product, development, and analytics teams to produce effective marketing communications.

• Keep abreast of market trends, incorporate best practices, deploy new tools, and stay updated on CRM platform advancements.

• Prepare presentations and reports for teams and stakeholders; ensure transparency of work through Slack and Asana.

⛳️ Requirements

• Over 3 years of relevant experience in CRM/CVM B2C marketing with demonstrated channel ownership.

• Strong proficiency in contemporary CRM platforms and push notification services, including trigger setup and technical integration.

• Excellent analytical skills with a focus on data-driven decision-making, hypothesis validation, and proficient execution of A/B tests.

• Hands-on experience with trigger-based communications, user retention strategies, and win-back initiatives.

• Proven capability in managing promotional activity budgets.

• Exceptional soft skills, especially in communication for effective collaboration with cross-functional teams and external partners.

• Self-driven, proactive, and able to excel in ambiguous settings while managing multiple channels concurrently.

• Fluent in English; proficiency in additional languages is advantageous.

🏝️ Benefits

• Flexible work schedules and the option to work remotely.

• A dynamic and supportive team that is passionate about their work, values one another, and grows collectively.

• Internal programs for onboarding and training, development of soft skills, and leadership capabilities.

• Partial reimbursement for participation in external training sessions and conferences.

• Access to a corporate English school offering group and individual lessons, along with speaking clubs with colleagues globally.

• Corporate discounts on hotels and travel services.

• MyTime Day Off - an additional non-working day with full compensation.