Email and Content Marketing Manager

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Develop newsletters, campaign-focused communications, and interconnected email sequences that lead prospects from their first interest to final booking.

• Strategically plan, compose, and execute landing pages that achieve high conversion rates, featuring clear advantages, an organized layout, and compelling calls to action.

• Produce blog articles, checklists, and succinct guides for lead-generation initiatives.

• Update informational brochures.

• Create well-researched and easily digestible expert content sequences in partnership with subject-matter authorities.

• Segment target audiences and deploy campaigns using Zoho.

• Review content, hyperlinks, and logical flow prior to distribution.

• Oversee existing trigger emails as part of the team effort.

• Evaluate clicks, registrations, lead quality, and bookings.

• Continuously test, learn, and enhance email sequences.

⛳️ Requirements

• Proven experience in content and email marketing.

• Exceptional proficiency in the German language.

• Capable of writing in an emotional, clear, and goal-focused style.

• Writing samples that showcase your copywriting abilities.

• Experience in planning, writing, and independently executing landing pages using common CMS or website builder platforms.

• Familiarity with audience segmentation and customer journey sequences for high-value, complex offerings that involve longer decision-making processes.

• Ability to confidently analyze and interpret performance metrics.

• A keen interest in health and nutrition.

• Openness to collaborate with subject-matter experts.

• Familiarity with Zoho Campaigns, Stripo, or SendGrid, along with WordPress/Gutenberg, is advantageous.

• Knowledge in health or nutrition is a plus.

• Experience with AI tools like Claude is a plus.

🏝️ Benefits

• Enjoy the freedom of remote work and flexible scheduling, allowing you to align your time around appointments, campaigns, and outcomes.

• Be part of a supportive team: Gain assistance from marketing, health professionals, design, and IT specialists.

• Join a group network: Share insights with subject-matter experts and marketing professionals from across the corporate group.

• Participate in monthly team meetings and three team events each year in Switzerland.

• Freelancers are also encouraged to join team events.

• Access relevant AKN training programs for your role at no cost.