Ecommerce Marketing Specialist

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Lead DTC marketing initiatives throughout the entire funnel, from strategy development to execution.

• Ensure messaging and creative elements are consistent across all channels while maintaining a clear customer perspective.

• Utilize AI tools daily, including Claude, ChatGPT, and image-generation platforms, to enhance output while upholding quality standards.

• Collaborate with the media buyer, Amazon PPC lead, and Klaviyo specialist.

• Oversee the creative assets that support paid media, Amazon, email, and other DTC channels.

• Report directly to the founder.

• Work autonomously and take full responsibility for marketing outcomes.

• Create marketing materials personally rather than assigning the work to others.

• Drive scaling efforts across Meta and TikTok platforms.

⛳️ Requirements

• A minimum of 3 years of ecommerce marketing experience with a DTC brand.

• Demonstrated track record of achieving measurable ecommerce growth, including revenue increases, conversion improvements, acquisition, retention, or other key performance indicators.

• Experience working with a brand that generates high seven-figure to low eight-figure revenue.

• Proficient in developing and testing Meta ad creatives.

• Capability to transform customer insights and performance data into compelling creative concepts.

• Regular use of AI tools such as Claude, ChatGPT, and image-generation platforms.

• In-depth knowledge in at least one core area: creative direction, copywriting, or design.

• Ability to produce high-quality work across creative direction, copywriting, and design with AI assistance.

• Strong marketing acumen and the ability to maintain consistent messaging, positioning, and creative across advertisements, emails, listings, and landing pages.

• Capacity to work independently, take ownership of tasks, and execute without delegating to a team.

• Proficient in spoken and written English.

• Bonus points for experience in supplement or regulated US consumer-product marketing.

• Bonus points for expertise in video ad creative and TikTok.

• Bonus points for experience in ecommerce email marketing or Klaviyo.

• Bonus points for strong copywriting abilities.

• Bonus points for experience in landing-page design and conversion rate optimization.

• Proactive and commercially aware.

• Comfortable taking full ownership and independently identifying areas for improvement.

🏝️ Benefits

• Monthly salary of $3,500 - $4,500 plus performance incentives.

• Fully remote work environment.

• Operating within UK/CET time zones.

• Full-time primary position.

• Independent contractor arrangement with flexibility for remote work.

• Small, entirely remote team.

• Direct collaboration with the founder.

• Gross salary with responsibility for tax filings in the country of residence.