Digital Experience Marketing Manager

This is a fully remote position, open to applicants in New Zealand, +1 more country.

📋 Description

• Bring the Ergomed brand to life through LinkedIn, business presentations, and brand websites.

• Convert complex concepts and brand messaging into clear content, copy, design, and narratives.

• Utilize AI to enhance productivity, output quality, and workflow automation, ensuring appropriate human oversight.

• Increase brand visibility and engagement on LinkedIn via organic content and paid campaigns.

• Develop channel-specific LinkedIn posts, graphics, carousels, and short-form videos.

• Organize and manage the LinkedIn posting schedule, establish and optimize paid campaigns, and modify content based on engagement metrics.

• Design and refine sales decks, pitch presentations, client presentations, and capability showcases.

• Create infographics, data-visualization slides, diagrams, and timelines.

• Develop and maintain reusable PowerPoint templates and slide libraries.

• Conduct quality checks on high-visibility presentations prior to client or executive delivery.

• Build and edit content for WordPress or other CMS platforms.

• Implement UX, SEO, and AIO best practices to enhance website discoverability, engagement, and conversion rates.

• Optimize website structure, navigation, calls to action, readability, and visual consistency.

• Collaborate with developers, designers, and content contributors to launch and enhance pages.

• Monitor performance across LinkedIn, websites, and the presentation system, providing actionable insights.

• Analyze competitor websites and their LinkedIn presence.

• Coordinate with Brand Managers, the Thought Leadership Marketer, and other Marketing Specialists.

• Brief freelancers or agencies as necessary.

• Manage content calendars, publication timelines, project trackers, and operational tools.

• Organize the Marketing SharePoint and Teams folders.

• Oversee reporting for the company card credit statement.

• Aggregate content for internal presentations.

⛳️ Requirements

• Proven post-university experience in digital marketing, social media, content or communications design, or a related B2B sector.

• Demonstrated capability to enhance a brand's presence on LinkedIn using both organic and paid content strategies.

• Proficient in PowerPoint, with expertise in master slides, layouts, charts, and careful use of animations.

• Strong design principles, including typography, layout, hierarchy, whitespace, and color theory.

• Practical experience in creating and editing pages in WordPress or a similar CMS.

• Familiarity with UX, SEO, and AIO principles applicable to websites.

• Ability to simplify complex ideas into clear, audience-friendly visuals and written content.

• Competence in planning, producing, and editing short-form videos for professional social media channels.

• Excellent writing, editing skills, and meticulous attention to detail.

• Bachelor’s degree in marketing, communications, design, digital media, or a related discipline, or equivalent practical experience.

• Fluent in English.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• Join a passionate and collaborative team of experts.

• Experience a diverse and inclusive workplace where every voice is valued.

• Opportunity to make a significant impact on patients' lives.

• Various growth opportunities available.

• Collaborative partnerships and a supportive work environment.