E-Commerce Marketplace, PIM Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Establish, initiate, and oversee advertising campaigns across various third-party marketplaces such as Instacart, DoorDash, and Uber Eats.

• Convert approved briefs into campaign plans that are ready for the platform.

• Construct and verify campaign specifics, including product selection, placements, targeting, budgets, bids, flight dates, promotions, and tracking necessities.

• Develop and modify digital assets and copy to meet platform specifications.

• Work in collaboration with brand teams to uphold the desired look and feel, while routing work for review and approval.

• Track campaign delivery, spending pace, and performance metrics, including impressions, clicks, conversions, sales, and return on ad spend.

• Implement necessary optimizations and escalate budget or strategic decisions when required.

• Organize campaign calendars, promotional events, and launch preparedness alongside brand marketing, sales, agencies, and marketplace or retail media partners.

• Compile campaign reports by platform and brand, identify performance patterns, and provide recommendations.

• Maintain product information and content workflows relevant to campaigns in Salsify.

• Verify the accuracy of product data and its syndication for activation.

• Review product pages on marketplaces and retailers for content, availability, pricing, and promotional correctness.

• Coordinate corrections with internal teams, distributors, or platform partners.

• Adhere to company approval procedures, platform guidelines, and relevant beverage alcohol regulations within the three-tier system.

• Enhance campaign setup, asset transfers, Salsify workflows, and reporting practices.

• Share updates on platforms and eCommerce best practices with the team.

• Report directly to the Senior Manager of eCommerce.

⛳️ Requirements

• A Bachelor’s degree is necessary.

• At least 2 years of experience in eCommerce, campaign operations, retail media, digital marketing, or marketplace activation, ideally within CPG or beverage alcohol sectors.

• Practical experience in setting up or managing campaigns on third-party marketplace advertising platforms like Instacart, DoorDash, or Uber Eats is preferred.

• Familiarity with Salsify or another PIM platform, including product data quality, approved asset workflows, or content syndication.

• Proven ability to create and modify digital campaign assets using tools such as Canva or Adobe Creative Suite, aligned with brand plans and visual standards.

• Comfortable working with brand teams during the review and approval process.

• Strong Excel skills and the ability to handle campaign data, budgets, performance reports, and large datasets effectively.

• Capable of summarizing findings clearly in PowerPoint or similar formats.

• Highly organized project manager with great attention to detail, excellent communication skills, and the ability to manage multiple campaigns and deadlines across teams and external partners.

• Knowledge of retail media, campaign measurement, digital shelf content, and/or the three-tier beverage alcohol system is preferred.

• Ability to perform tasks that require bending, stooping, standing, and twisting.

• Must be able to lift weights of up to 40 lbs. (the equivalent of a case of wine).

🏝️ Benefits

• Eligibility for remote work.

• Opportunity to travel to industry and/or company events, up to 20% of the time.