Director, Website and Brands

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the strategic roadmap for parentsquare.com and remind.com, ensuring regular updates on daily operations.

• Oversee agencies responsible for website redesigns and significant development projects.

• Enhance SEO/AEO, site performance, and demo conversion rates through structured tests in collaboration with Marketing Analytics.

• Collaborate with Product Marketing and Communications to launch new pages and campaigns effectively.

• Work alongside RevOps and SDRs to understand how prospects investigate the company prior to sales discussions.

• Uphold brand standards across digital platforms, sales materials, social media, events, RFP submissions, and case studies.

• Create self-serve templates and brand kits to facilitate the generation of on-brand content.

• Leverage AI tools to expedite the design and video production processes for demos, social media, and sales enablement.

• Oversee the marketing design team and manage the request queue efficiently.

• Collaborate with Legal, Product Operations, and the AI Platform team to ensure compliance with K-12 privacy regulations on websites and tools.

⛳️ Requirements

• 7+ years of experience leading brand and/or web initiatives, preferably within the B2B SaaS sector.

• Proven track record in managing a website from inception to completion, including agency oversight.

• Experience in managing a team of designers or creative professionals.

• Practical hands-on experience with SEO/AEO strategies.

• Familiarity with WordPress or Webflow platforms.

• A portfolio that showcases both strategic thinking and personal craftsmanship.

• Direct experience utilizing AI tools within a creative workflow.

• Bonus: Background in EdTech or K-12 environments.

• Bonus: Experience in developing WordPress plugins or AI-enhanced site tools.

• A strong commitment to enhancing students' lives through effective communication.

🏝️ Benefits

• Employer-paid health insurance, including coverage for dependents.

• Employer-matched 401K retirement savings program from day one.

• Paid Parental Leave.

• Stock options available.

• Health and wellness reimbursements provided.

• Increasing Paid Time Off (PTO) year after year.

• 15 paid holidays, including your birthday.

• Fully remote work environment.

• Tools and equipment provided for your home office setup.