Director, Technical Product Management – Audience

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement the vision, product strategy, and roadmap for audience capabilities.

• Develop unique products utilizing first-party, behavioral, contextual, geographic, and advertiser-permissioned data.

• Create frameworks for packaging, activation, pricing, measurement, and reporting.

• Enhance segmentation, enrichment, identity, insights, and responsible data usage.

• Incorporate owned media inventory and audience signals into planning, selling, delivery, and reporting processes.

• Define the target experience for planning, order management, inventory, campaign delivery, optimization, and measurement.

• Link advertising, commercial, data, and reporting capabilities through clearly defined platform boundaries.

• Streamline fragmented workflows and minimize manual handoffs.

• Oversee the strategy for direct and automated media offerings across various buying models.

• Optimize yield and inventory utilization while maintaining customer value and premium experiences.

• Advance forecasting, pricing, packaging, decision-making, and campaign optimization.

• Utilize performance data and market insights to prioritize investments and confirm product-market fit.

• Develop business cases, launch plans, adoption strategies, and measures of success.

• Collaborate with Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy teams.

• Direct roadmap, investment, dependencies, and trade-off decisions with senior stakeholders.

• Cultivate product talent and influence cross-functional teams throughout the organization.

⛳️ Requirements

• Over 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related areas.

• More than 5 years of experience leading complex platform products, major integrations, or multi-team transformation projects.

• Strong grasp of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.

• Proven ability to translate customer and commercial challenges into platform strategy, roadmaps, product requirements, and measurable results.

• Exceptional analytical and commercial judgment, executive communication skills, and cross-functional leadership abilities.

• In-depth knowledge of Google Ad Manager or a similar enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.

• Experience with advertising order-to-cash ecosystems, encompassing booking, pricing, fulfillment, billing, and revenue-recognition processes.

• Familiarity with modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks.

• Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and both deterministic and probabilistic matching.

• Experience in defining API and integration patterns, such as REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization.

• Strong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution.

• Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms.

• Proficiency in data modeling and SQL, covering dimensional models, sold-versus-delivered reconciliation, complex joins, window functions, and performance optimization for large datasets.

• Preferred: Experience launching audience-based solutions and assisting commercial teams in bringing new capabilities to market.

• Preferred: Experience integrating advertising, customer-management, order-management, reporting, or revenue platforms.

• Preferred: Familiarity with AI-assisted media planning, campaign optimization, and decision-support products.

• Preferred: Experience integrating CRM and commercial workflow platforms; Salesforce or equivalent is advantageous.

• Preferred: Experience with business intelligence and reporting platforms such as Looker or Tableau.

• Preferred: Understanding of creative fulfillment workflows and commercial creative workflow platforms.

• Preferred: Basic knowledge of Python or a similar programming language.

• Preferred: MBA or equivalent experience in leading product strategy and commercial transformation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work opportunities.

• Professional development and continuous learning programs.

• Collaborative and inclusive company culture.