Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of Mia’s organic social media strategy across platforms such as Instagram, TikTok, Facebook, YouTube, and other emerging channels.

• Create tailored strategies for national, location-specific, and surgeon accounts.

• Define content pillars, innovative concepts, ongoing series, and strategies specific to each platform.

• Maintain a distinct, culturally relevant, and unique brand voice.

• Leverage performance data and trends to pinpoint content, formats, and creators for scaling or adjustments.

• Lead and cultivate Mia’s social media and influencer marketing team.

• Set up roles, workflows, accountability, and performance expectations.

• Oversee social leaders and assist location-based teams.

• Develop processes for content planning, approvals, publishing, analytics, and account governance.

• Manage the influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance metrics.

• Foster relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer effectiveness, including engagement, leads, consultations, deposits, procedures, and return on investment.

• Establish KPIs and dashboards to assess account, content, employee, location, surgeon, and campaign effectiveness.

• Track reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition.

• Identify high-performing organic content suitable for paid media and other marketing channels.

• Work alongside content production teams on creative priorities, briefs, and deliverables.

• Ensure shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Balance professional production quality with authentic, platform-native content.

⛳️ Requirements

• A minimum of 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• At least 3 years of experience in people management.

• Demonstrated success in developing and implementing social strategies for consumer-focused brands.

• Extensive knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance evaluation.

• Preferred experience in managing multi-account or multi-location social environments.

• Exceptional creative judgment combined with analytical and performance-oriented decision-making.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Excellent leadership, communication, organizational, and project management abilities.

• Preferred experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually-driven consumer brand.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Health, dental, and vision insurance.

• Flexible work hours and remote work options.

• A dynamic and collaborative work environment.