Director, Social Media – Influencer Marketing

This is a fully remote position, open to applicants in Nevada.

📋 Description

• Take ownership of Mia’s organic social media strategy across platforms like Instagram, TikTok, Facebook, YouTube, and any emerging channels.

• Create tailored strategies for national, location-specific, and surgeon accounts.

• Define content pillars, innovative concepts, recurring series, and platform-specific tactics.

• Uphold a recognizable, culturally relevant, and unique brand voice.

• Leverage performance data and trends to determine which content, formats, and creators should be expanded or modified.

• Lead and nurture Mia’s social media and influencer marketing team.

• Set clear roles, workflows, accountability, and performance expectations.

• Oversee social media leaders and assist location-focused teams.

• Develop processes for content planning, approvals, publishing, analytics, and account governance.

• Direct the influencer marketing strategy, encompassing creator selection, partnerships, compensation, deliverables, and performance metrics.

• Cultivate relationships with influencers, creators, patient ambassadors, and strategic partners.

• Monitor influencer performance metrics, including engagement, leads, consultations, deposits, procedures, and ROI.

• Define KPIs and dashboards to assess account, content, employee, location, surgeon, and campaign effectiveness.

• Track reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.

• Convert social performance data into actionable recommendations and plans.

• Collaborate with CRM, paid media, sales, and analytics teams to enhance attribution and patient acquisition.

• Identify high-performing organic content suitable for paid media and other marketing avenues.

• Work with content production teams to set creative priorities, briefs, and deliverables.

• Ensure shoots produce reusable assets for social media, paid media, email, SMS, and patient education.

• Balance professional production quality with authentic, platform-native content.

⛳️ Requirements

• Over 7 years of experience in social media, influencer marketing, digital content, or brand marketing.

• More than 3 years of experience in people management.

• Demonstrated experience in creating and executing social strategies for consumer-facing brands.

• In-depth knowledge of Instagram, TikTok, Facebook, YouTube, and emerging platforms.

• Strong understanding of influencer marketing, creator partnerships, and performance evaluation.

• Preferred experience in managing multi-account or multi-location social media environments.

• Excellent creative judgment paired with analytical and performance-driven decision-making skills.

• Familiarity with social media management and analytics tools such as Sprout Social, SocialPilot, Hootsuite, or similar platforms.

• Strong leadership, communication, organizational, and project management capabilities.

• Preferred experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or other visually-oriented consumer brands.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible working hours and the option for remote work.

• Engaging work environment with a focus on creativity and innovation.