Director – Small Business Strategy, Go-To-Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Spearhead the comprehensive marketing strategy and go-to-market initiatives for Small Business, overseeing everything from proposition development to launch, optimization, and ongoing engagement.

• Establish value propositions, positioning, messaging, target audiences, channel strategies, and integrated customer experiences.

• Shift the go-to-market approach from isolated launches to continuous, iterative solutions.

• Leverage customer research, behavioral and performance data, competitive intelligence, and market trends to pinpoint opportunities.

• Guide product positioning, messaging, creative strategies, and go-to-market decisions.

• Engage and align stakeholders across Marketing, Small Business Product, Communications, and other essential functions.

• Convert product features and partner advantages into distinct customer messaging for both acquisition and existing customer journeys.

• Develop integrated go-to-market roadmaps that include strategies, milestones, decision points, dependencies, and measurement frameworks.

• Establish success metrics and evaluate go-to-market effectiveness using performance insights.

• Spot optimization opportunities and provide guidance for future product and marketing strategies.

• Craft narratives that communicate strategic decisions, recommendations, progress, risks, and business impact to senior leadership.

⛳️ Requirements

• Demonstrated experience in crafting marketing strategies and go-to-market plans for products, propositions, benefits, or other intricate customer offerings, preferably in financial services, payments, B2B, or Small Business sectors.

• Strong strategic marketing acumen that links customer needs, product capabilities, competitive dynamics, and business objectives into unique value propositions and actionable go-to-market strategies.

• Proven success in evolving go-to-market models from singular launches to ongoing customer solutions.

• A robust customer-first mentality with the capability to translate product features and partner benefits into persuasive customer messaging.

• Proficient in synthesizing customer research, competitive intelligence, performance data, and business inputs into actionable insights and recommendations.

• Capacity to lead through influence and mobilize complex cross-functional teams without direct authority.

• Outstanding written, verbal, and visual communication, along with storytelling abilities.

• Skillful at influencing senior leaders and fostering alignment around strategic recommendations.

• Comfortable working in fast-paced, ambiguous environments with multiple stakeholders and competing priorities.

• Proactive, hands-on, and highly accountable.

• Strong collaboration, influencing, and negotiation skills.

• Experience in people leadership, including coaching, motivating, and developing talent.

• 8–10 years of business and marketing experience preferred.

• Eligibility to work with American Express in the United States; visa sponsorship is not available.

• Bachelor’s Degree.

🏝️ Benefits

• Competitive base salaries.

• Bonus incentives.

• 6% Company Match on retirement savings plan.

• Free financial coaching and financial well-being support.

• Comprehensive medical, dental, vision, life insurance, and disability benefits.

• Flexible working model with hybrid, onsite, or virtual arrangements based on role and business need.

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).

• Free and confidential counseling support through our Healthy Minds program.

• Career development and training opportunities.

• Equity, if applicable.