Director, Product Management – Downstream Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, nurture, and mentor professionals in Product Management and Downstream Marketing.

• Cultivate a workplace culture centered on innovation, accountability, collaboration, and a customer-centric approach.

• Build robust cross-functional partnerships to align strategic priorities, enhance execution, and meet business goals.

• Advocate for continuous improvement, talent development, succession planning, and organizational efficiency.

• Oversee portfolio financial performance, including revenue growth, pricing strategies, forecasting, profitability, and investment prioritization.

• Define and implement strategies for portfolio and commercialization.

• Manage product lifecycle, encompassing roadmap development, commercialization efforts, portfolio optimization, and end-of-life decisions.

• Lead Voice of Customer initiatives, converting customer, market, and competitive insights into product investments and strategic growth opportunities.

• Track portfolio performance and execute actions to achieve business objectives.

• Direct product positioning, value proposition development, market segmentation, and go-to-market strategies.

• Collaborate with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams for successful product launches and market adoption.

• Formulate pricing strategies, commercial programs, annual operating plans, strategic initiatives, and long-term growth goals.

• Propel digital marketing, lead generation, and demand creation initiatives.

• Utilize data, analytics, and customer insights to enhance campaign effectiveness and return on investment.

• Work alongside Commercial teams to accelerate customer acquisition and market penetration.

• Assess and adopt emerging digital marketing tools and capabilities.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA or advanced degree is strongly preferred.

• Over 10 years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or related regulated sectors.

• Proven leadership skills with experience managing teams in product management and/or downstream marketing.

• Demonstrated success in overseeing product commercialization, go-to-market execution, and lifecycle management.

• Strong background in leveraging digital marketing and demand generation to achieve measurable commercial results.

• Capacity to distill complex technical offerings into compelling, differentiated value for customers.

• A data-driven mindset with a proactive approach to action and accountability.

• Willingness to travel: 25%.

• Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets.

• Experience managing global or multi-regional portfolios.

• Familiarity with CRM, marketing automation, and performance analytics platforms.

• Proven track record of launching new products that have significantly influenced growth.

• Strong financial and business acumen, covering pricing, forecasting, profitability analysis, and portfolio management.

🏝️ Benefits

• Competitive salary and bonus structure.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with employer matching.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.