Director, Product Development – Product Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement the vision, product strategy, and roadmap for audience capabilities.

• Develop distinctive products utilizing first-party, behavioral, contextual, geographic, and advertiser-permissioned data.

• Formulate packaging, activation, pricing, measurement, and reporting frameworks.

• Enhance segmentation, enrichment, identity, insights, and responsible data utilization.

• Incorporate owned media inventory and audience signals into planning, selling, delivery, and reporting processes.

• Define the target experience encompassing planning, order management, inventory, campaign delivery, optimization, and measurement.

• Link advertising, commercial, data, and reporting capabilities through clearly defined platform boundaries.

• Streamline fragmented workflows and minimize manual handoffs.

• Manage the strategy for direct and automated media offerings across various buying models.

• Optimize yield and inventory utilization while safeguarding customer value and premium experiences.

• Enhance forecasting, pricing, packaging, decision-making, and campaign optimization.

• Leverage performance data and market insights to prioritize investments and validate product-market fit.

• Construct business cases, launch plans, adoption strategies, and success metrics.

• Collaborate across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.

• Steer roadmap, investment, dependency, and trade-off decisions with senior stakeholders.

• Cultivate product talent and influence matrixed teams throughout the organization.

⛳️ Requirements

• Over 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related areas.

• More than 5 years leading complex platform products, major integrations, or multi-team transformation projects.

• Strong comprehension of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.

• Proven experience in translating customer and commercial challenges into platform strategy, roadmaps, product requirements, and measurable results.

• Exceptional analytical and commercial judgment, executive communication, and cross-functional leadership abilities.

• Extensive working knowledge of Google Ad Manager or a similar enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.

• Familiarity with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes.

• Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks.

• Expertise in audience and identity architecture, covering first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching.

• Experience in defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization.

• Strong grasp of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution.

• Knowledge of cross-channel audience activation into social, video, and demand-side advertising platforms.

• Proficiency in data modeling and SQL, including dimensional models, reconciliation, complex joins, window functions, and performance optimization on large datasets.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.

• Collaborative and inclusive company culture.