Director, Product Development – Product Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement the vision, product strategy, and roadmap for audience capabilities.

• Develop unique products utilizing first-party, behavioral, contextual, geographic, and advertiser-permissioned data.

• Create frameworks for packaging, activation, pricing, measurement, and reporting.

• Enhance segmentation, enrichment, identity, insights, and responsible data usage.

• Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting processes.

• Specify the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement.

• Link advertising, commercial, data, and reporting capabilities through well-defined platform boundaries.

• Streamline fragmented workflows and minimize manual handoffs.

• Oversee the strategy for direct and automated media offerings across various buying models.

• Boost yield and inventory utilization while safeguarding customer value and premium experiences.

• Enhance forecasting, pricing, packaging, decision-making, and campaign optimization.

• Leverage performance data and market insights to prioritize investments and confirm product-market fit.

• Construct business cases, launch plans, adoption strategies, and success metrics.

• Collaborate with Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy teams.

• Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders.

• Cultivate product talent and influence cross-functional teams throughout the organization.

⛳️ Requirements

• Over 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related domains.

• More than 5 years of experience leading complex platform products, significant integrations, or multi-team transformation initiatives.

• Strong knowledge of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.

• Proven ability to translate customer and commercial challenges into platform strategy, roadmaps, product requirements, and measurable outcomes.

• Excellent analytical and commercial judgment, executive communication, and cross-functional leadership abilities.

• Extensive knowledge of Google Ad Manager or a similar enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.

• Familiarity with advertising order-to-cash ecosystems, encompassing booking, pricing, fulfillment, billing, and revenue-recognition processes.

• Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks.

• Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching.

• Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization.

• Strong grasp of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution.

• Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms.

• Proficient in data modeling and SQL, including dimensional models, complex joins, window functions, and performance optimization on large datasets.

• An MBA or equivalent experience in leading product strategy and commercial transformation is preferred.

🏝️ Benefits

• Variable incentive compensation, including commissions, may be applicable.