Director, Organic Growth – Discovery

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive additional revenue by optimizing conversion rates and implementing systematic testing across Credible.com and tier-1 publishing partner sites.

• Design, prioritize, and execute A/B and multivariate tests focusing on widget placement, widget types, CTA copy, page layout, design, and color schemes.

• Convert test outcomes into actionable recommendations and implemented changes.

• Manage promotion scheduling for a key publishing partner, ensuring accountability for the revenue results of promoted offers.

• Create and maintain a testing roadmap and backlog that includes hypotheses, sample size and duration requirements, success metrics, and documented insights.

• Set up reporting mechanisms and workflows for CRO and promotion performance, which encompass revenue, conversion rates, and revenue-impact dashboards.

• Collaborate with Product and Engineering teams to outline requirements for enhancements to pages, templates, and widgets.

• Work alongside the SEO team to enhance organic entry pages for improved traffic and conversion, while also informing content and template strategies.

• Partner with Editorial and partner teams on promotions, placements, content, brand standards, and compliance matters.

• Analyze performance variations by page, placement, offer, and funnel stage, and communicate findings and subsequent steps to leadership and stakeholders.

• Perform opportunity sizing and ROI modeling to prioritize testing and promotional efforts.

• Cultivate a culture of experimentation within the organization, sharing results and best practices.

• Remain updated on trends in CRO, personalization, experimentation tools, and conversion practices specific to financial services.

⛳️ Requirements

• A minimum of 4 years of experience in conversion rate optimization, growth, or experimentation, preferably within a marketplace, publisher, affiliate, or consumer fintech company.

• Demonstrated success in generating measurable incremental revenue through A/B testing on high-traffic pages.

• Solid understanding of experimentation principles, including hypothesis formulation, statistical significance, and test analysis.

• Advanced analytical capabilities, with proficiency in Looker or other data platforms, along with the ability to create and manage reporting.

• Strong product intuition, with experience in writing requirements and collaborating with Product and Engineering teams to deliver results.

• Ability to operate autonomously at a senior level, establishing new processes and taking responsibility for revenue outcomes.

• Exceptional written and verbal communication skills, with the capacity to present findings and recommendations to senior stakeholders.

• Experience working with publishers, media partners, or affiliate/referral programs is advantageous.

• Familiarity with YMYL content and compliance reviews; experience in financial services is a plus.

• Knowledge of promotion scheduling, offer optimization, or algorithmic allocation is desirable.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and growth.