Director, Omnichannel – Mass & Club

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the principal omnichannel leader within the Mass and Club customer organizations located in Bentonville.

• Collaborate with customer leadership to co-manage the digital growth agenda and incorporate digital priorities into customer strategy, annual planning, and joint business initiatives.

• Convert retailer and merchant priorities into a cohesive roadmap that includes eCommerce, digital shelf, content, retail media, analytics, and commercial execution.

• Link customer organizations with enterprise Digital capabilities while aligning online and in-store strategies throughout the shopper journey.

• Develop and nurture relationships with merchants, site merchants, eCommerce teams, account leaders, and retailer digital stakeholders.

• Provide digital insights and recommendations during merchant discussions, line reviews, assortment decisions, innovation planning, and joint business planning.

• Discover opportunities for digital capabilities to enhance penetration, conversion, market share, and profitable growth.

• Integrate Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources into actionable plans.

• Establish customer-facing priorities concerning media, content, item setup, discoverability, search, assortment, merchandising, and conversion.

• Identify gaps in the digital shelf and mobilize capability teams to address them.

• Create and oversee a customer-level digital scorecard that includes metrics on digital penetration, sales, market share, traffic, conversion, availability, digital shelf performance, and media outcomes.

• Translate performance data and shopper insights into actionable strategies for customer teams, merchants, and enterprise capability partners.

• Collaborate with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics teams.

• Develop a test-and-learn agenda and scale successful strategies across Mass and Club.

• Enhance digital fluency through coaching, tools, playbooks, and shared learning experiences.

• Integrate retailer innovation, emerging commerce capabilities, and shifts in shopper behavior into the enterprise Digital organization.

• Establish scalable omnichannel workflows while maintaining retailer-specific strategies.

• Lead through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Sales, Digital Commerce, or a related field, or an equivalent combination of education and relevant experience.

• Over 10 years of progressive experience in eCommerce, omnichannel, customer development, sales, or digital commerce.

• Ideally, experience within the consumer packaged goods sector.

• Experience in supporting Walmart and/or other leading Mass and Club customers is preferred.

• Strong preference for candidates with Bentonville-based customer experience.

• Proven experience in leading through influence among customer teams, merchants, and functional experts.

• Strong commercial and analytical skills.

• Comprehensive understanding of retailer.com, digital shelf, content, retail media, search, merchandising, and omnichannel shopper behavior.

• Capability to integrate customer strategy, digital capabilities, analytics, and commercial execution into a coordinated growth plan.

• Proven ability to cultivate trusted relationships with retailer merchants, customer leadership, account teams, and enterprise functional partners.

• Highly collaborative, proactive, and effective in a matrixed environment.

🏝️ Benefits

• 25% annual incentive eligibility, based on business and individual performance objectives.

• Equal employment opportunities.

• A diverse, equitable, and inclusive workplace.